Persuasive Message basics
Facts, examples, or data that make your point stronger.
What is evidence?
The "I" in AIM
What is Information?
Messages sent to coworkers or managers.
What are internal persuasive messages?
you lose this when your tone is too pushy.
What is trust or credibility?
The principle of influence whereby people think there is a limited availability of something they want or need
What is scarcity?
In today’s work environment, professionals working in teams are tied together by this.
What is shared purpose/shared values?
Messages sent to customers or clients.
What are external persuasive messages?
A method of persuasion that shows interest and speaks directly to customers and colleagues.
What is personal touch?
The principle of influence based on returning favours.
What is reciprocation?
It is direct in that you begin with a main idea or argument, and is explicit in that nothing is implied
What is a Message?
Internal persuasion often promotes these.
What are ideas or workplace changes?
The use of lively words to achieve a sense of excitement and optimism .
What is an action-oriented and lively language ?
Persuasion is becoming more difficult in this time of increasing mistrust
What is the post-trust era?
Knowing what your readers care about and believe.
What is understanding your audience?
External persuasion often promotes these.
What are products or services?
Focusing on “you” means focusing on this.
What is the reader’s benefit?