The goal of an ad is to...
persuade or convince you to buy or use the product.
excessive and insincere praise, given especially to further one's own interests ....
Flattery
Repetition
List one persuasive technique in the sentence below.
"We must take action to stop climate change!"
Call to Action
Inclusive Language
The goal of persuasive writing is to...
Persuade the reader to agree with your opinion or change their mind about something
A psychological and social phenomenon where individuals or groups adopt behaviors, beliefs, or support trends ....
Band Wagoning
Language that makes us feel something is called...
Emotive Language
Pathos
Identify a persuasive technique in the sentence below:
"According to a Professor Liesing 76% of all facts on the internet are made up"
Reference to Experts
Facts/statistics
Evidence
Ethos/Logos
The two different sides in an argument are called...
for and against
affirmative and negative
argument and counterargument
Vague, emotionally appealing words or phrases used in advertising or other promotions to highlight a cause, product, or candidate without providing substantive evidence or details
Another word for an exaggeration is called a...
Hyperbole
Identify a persuasive technique in the sentence below:
"The government's policies are pathetic and what the country needs is change!"
Attacks
Emotive Language
Pathos
The writer or author's opinion on an issue is called the...
Tone, Stance, Contention, or Purpose
A question that does not need an answer is called a...
Rhetorical Question
A quote from someone knowledgeable in the issue is called...
Reference to Experts
Expert Opinion
Ethos
Identify a persuasive technique in the sentence below:
"In my personal experience, I've only had wonderful experiences at Brentwood!"
Praise
Anecdote
Something is considered in an "issue" when...
It has two or more sides to discuss.
Is a topic of debate or importance amongst a group of people.
Another name for a personal story is called a...
Anecdote
When we only present one side of the issue and ignore the other, it is called...
Bias
Identify a persuasive technique in the sentence below:
"They are monsters for what they have done to small businesses!"
Hyperbole
Exclusive Language