Techniques
Advertisting
Text Types
Aristotle/rhetoric
More techniques
100
"Everyone else is doing it!"
What is bandwagon
100
Which appeal is this ad relying on? Logos, pathos or ethos?
What is ethos?
100
What text types tries to convince you to buy something
What is advertisement?
100
The three types of appeals invented by Aristotle
What is ethos, pathos, logos?
100
Information about how a product/service works, what it contains, or what it provides – often unfounded
What is a claim?
200
Using a celebrity to sell a product
What is testimonial or celebrity endorsement
200
Which appeal is this ad relying on? Logos, pathos or ethos?
What is pathos?
200
What do we call an advert that can be found on a billboard, in a newspaper or magazine?
What is a print ad?
200
appeals to a person's emotions; feelings
What is pathos?
200
"Just Do It!" is an example of what?
A slogan or tagline
300
Words that make you feel strongly about someone or something
What is loaded language
300
What is the purpose of this ad? Which rhetorical devices are used?
What is persuade people not to smoke through logos and pathos?
300
What is the text type called to inform the public about issues, recruit support for a cause, raise money; and influence public opinion?
What is an appeal?
300
Appeals to reasons, facts
What is logos?
300
Language that tells, or encourages, the audience what to do?
What is a call to action?
400
a normal non-celebrity advertising a product
What is plain folks
400
This ad uses which rhetorical appeal? "A Dog makes your life happier. Adopt.:
What is pathos?
400
What is a simple one-panel drawing that comments on a social or political issue called?
What is an editorial or political cartoon?
400
Appeals that are credible (believable), trustworthy, fair; also appeals to what is the right thing to do
What is ethos?
400
Giving a general, or vague sense of what is being advertised by using sparkling words to attract our attention; “Pure” "all Nautural" “Home-made.”
What is a glittering generality?
500
Only the best buy this product
What is snob appeal
500
Who is the target audience of this ad?
Who are motorcycle riders?
500
What is a piece of writing that represents the strong, informed, and focused opinion of the writer on an issue of relevance to a targeted audience?
A opinion column or op-ed.
500
True or false. An example of "pathos" from "Should Wild Animals be kept as Pets" is "The Herpes B virus commonly found among macaque monkeys can be fatal to humans"
What is true?
500
Referring to popular values or showing popular images in an ad, so that consumers will transfer good feelings about image/value to advertised product.
Ex: popularity, beauty, family, patriotism, wealth, physical fitness, outdoors, fun
What is association?