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Elaboration Likelihood Model
Persuasive Speech Goals
Audience Involement
Orginizational Patterns
100
A route where the person listens carefully (critical thinking)
What is Central Route
100
A declarative sentance that clearly indicates the speakers views on the subject.
What is the Proposition
100
The audience perception that the speaker understands, empathizes with, and is responsive to them
What is Goodwill
100
Providing propositions of fact in which you present your best supported reasons in specific order
What is statement of reasons
200
A shortcut, or quick evaluation
What is the Peripheral Route
200
Apathetic, Impartial, and Uniformed
What are three catagories to cause an audience to be neutral.
200
Reward promised if a particular actions is taken or goal is reached.
What is Incentive
200
Framework clarifying the nature of a problem, and illustrates why proposal is the best solution.
What is problem solution.
300
This deterimines which route the speaker uses.
What is importance
300
Reinforce and strengthen their beliefs
What do you do if your audeince is mildly in favor
300
Actiong on or within an organism to initiate and direct behavior.
What is Motivation
300
Audience agreed upon criteria that should be considered when evaluating a paticular idea.
What is criteria satisfaction
400
consider a proposition that moves your audience in the direction that you would like.
What the speaker would do if the audience is very much opposed.
400
Physiological needs, Safety and Security, Belongingness, Esteem, Cognitive, Aesthetic, and Self-actualization needs
What is Using Inventives to Satisfy unmet needs
400
Arguing proposition of value to prove that something has more value than something else
What is compartive advantages
500
Credibility, Motivate to act through incentives, and incentives to satisfy needs.
What are three ways to increase audience involvement through emotional appeal.
500
This principle of tiers involves fufulling the lower ones before higher tiers can be met.
What is Mazlow's Hierarchy of Needs
500
Attention, Need, Satisfaction, Visulization, and Action Appeal
What is motivated sequence pattern