Persuasive Strategies

TV Show Examples

100

This TV Show showed Jack's death and displayed emotional appeal

This Is Us

200

This TV Show used logic in a surgical setting 

Greys Anatomy 

300

This TV Show showed a letter from Lorelei in order to establish credibility 

The Gilmore Girls 

Definition

100

This technique utilizes organization, facts, examples, and statistics  

Reasoning and Evidence OR logic OR logos 

200

This device utilizes emotional words, stories, visual images, and appeals to audiences beliefs

Emotional Appeals OR Pathos

300

This device utilizes competence/knowledge, trustworthiness, and charisma 

Credibility OR Ethos 

Hypothetical

100

Sally shares a story about her mother's battle with lung cancer. Which device is this?

Emotional Appeal 

200

Ricky organizes his speech well and uses many reliable statistics. Which device?

Reasoning and Evidence 

300

April has established common ground with her audience and is knowledgable about her topic. Which device?

Credibility