Strategies
A comparison using "like" or "as"
Simile
Repetition of a sound, particularly at the beginning of words. Often used in headings
Alliteration
Addressing and criticising an opposing view
Attack
play on words that gives the word multiple meanings
Relates to people's concern about their financial wellbeing
appeal to hip pocket
A question that requires no answer, usually because the answer is implied
An overused expression
Cliche
Appeal to patriotism
an exaggeration of information is also known as a...
Hyperbole
dDrawing a conclusion from something generally known or assumed to be 'true'
Reason and logic
Strong words used to provoke emotions in a reader
Emotive language or appeal to emotions
Portrays worst-case scenario as likey; emphasises the need to take preventative action
Appeal to fear
Involves the reader directly by using words such as 'we' 'us' or 'our'
Inclusive language
A brief personal account or story
Anecdote
Facts, stats and expert opinion
Evidence
The use of humour to mock or ridicule a person, attitude or aspect of society
Sarcasm or sattire
A sweeping statement that suggests what is true for some is true for most or all.
Speaks to people's belief that everyone deserves fair treatment
appeal to justice
Describes one thing as if it is something else
Metaphor
An opinion expressed in an argument - not a strategy
Contention