Persuasive Techniques 1
appeal to logic, reason
logos
using absolute words such as "only," "all," "every"
Generalisation
Echoing a word, phrase, or sentence for emphasis
Repetition
A personal experience or story
Anecdote
A question that isn't answered because the answer is so obvious
Rhetorical question
Language that appeals to the readers' senses; language that creates a mental picture for the audience
Imagery
Type of argument that relies on the authority, credibility or ethics of the person making it
Ethos
When you overstate your point, an exaggeration
Hyperbole
Using term like we/us/our
Example: We are all in this together; we stand united.
Inclusive Language
Numerical figures, percentages
Statistics
Comparing two things without using "like" or "as"
Simile
Words charged with an underlying meaning or implication, Example: illegal alien
Emotive language / connotation
Opinions/quotes that are credible because of the specialised experience of the person giving it
Expert opinion
Argument techniques that uses appeals to emotions: fear, anger, compassion, sympathy, etc.
Pathos
Using repeated letters or sounds at the start of words to create impact
Alliteration
When three adjectives or phrases are listed, Example: She is cool, calm and collected.
When you attack a person's character and not the argument.
Ad hominem attack
The explicit statement of what you want your audience to do after hearing your argument
Call to action
A term used to describe the influence of various persuasive techniques that all work together to create the same intended effect.
Cumulative effect
The reoccurrence of the same words or phrases at the start of a sentence
Example: Never give up; never give in. Never.
Anaphora