Pathos
This is a short account or story.
Anecdote
This technique draws on the specialised knowledge of individuals
Expert opinion
Logos relies on this.
Logic or reasoning.
Pathos appeals to this.
Emotions
This problem has created a crisis in care homes.
Alliteration
This appeal to emotion draws on the ideals of traditional families
Appeal to Family Values
Authors use anecdotes to make their arguments sound this way.
Credible or Believable
"The earth is round and covered in significant amounts of water" is an example of this technique.
Evidence (facts)
Emotive language seeks to do this.
Elicit strong emotional reactions.
That man is a pompous bigot who isn't fit to run a country.
Attack
Inclusive language seeks to achieve this goal.
Be part of the ideal presented
This technique questions someone's credibility
Attack
True or False: Evidence is biased
True
Using inclusive language will do this.
Encourage the audience to join the group.
Last weekend I took my children to sample the delights of the CBD but quickly discovered its sinister side.
Anecdote
The reason why authors use emotive language.
To elicit a strong emotional response.
Personal attacks are most used by people in this career.
Politicians
Authors often present arguments that sound this way.
Reasonable
These push audiences into agreeing with an obvious response.
Rhetorical question
Car safety has increased dramatically over the last six decades with seatbelts and airbags accounting for 96% of lives saved on our roads.
Evidence (statistics)
The intended effect of Pathos on the audience.
This branch of thinking about right and wrong influences these techniques.
Ethics
Logical arguments can also be presented in these forms.
Graphs, tables, diagrams
Presents factual information based on research into the frequency or severity of a phenomenon.
Evidence (Statistics)
The cost of living in Australia is rising disproportionately to the increases in pay most people are receiving.
Appeal to hip-pocket nerve.