Persuasive Techniques

Pathos

100

This is a short account or story.

Anecdote

200

Less time on screen means more face-to-face conversations and shared activities, fostering a supportive and loving environment at home.

Appeal to Family Values

300

Together we can be the change as long as we don't let anyone tell us what we can't do. 

Inclusive language

400

Millions wake up every day without a roof over their head, unsure of where their next meal will come from.  

Appeal to sympathy

500

The intended effect of Pathos on the audience.

Bring an emotional response and be sympathetic to arguments

Ethos

100

When you use someone who is reputable and knows a lot about what you're arguing about

Expert opinion

200

Authors use anecdotes or expert opinion to make their arguments sound this way.

Credible or Believable

300

This technique questions someone's credibility

Ethos

400

"Our company prides itself on being environmentally friendly and ethically responsible" is an appeal to ____________

Appeal to morals

500

This branch of thinking about right and wrong  

Ethics

Logos

100

Logos relies on this.

Logic or reasoning.

200

70% of the earth is water

Statistics

300

What do you need to support your argument?

Facts and evidence 

400

Where does the most accurate research and facts come from?

Scientific data

500

Switching to energy-efficient appliances can save you a significant amount of money on your energy bills. For example, an energy-efficient refrigerator uses up to 40% less energy than a standard model

Appeal to hip-pocket

Examples

100

This problem has created a crisis in care homes.

Alliteration

200

Our company prides itself on being environmentally friendly and ethically responsible. Why would you want to go with anyone else?

Rhetorical Question

300

Every night I scroll through Instagram reels for two hours because I can't stop doomscrolling. And, like most people, I go straight to the comments. That's where my descent into oblivion began, and that's why social media should be banned. 

Anecdote

400

Car safety has increased dramatically over the last six decades with seatbelts and airbags accounting for 96% of lives saved on our roads.

Evidence (statistics)

500

School should finish at 2pm so we have more time to relax, more time to rest, and more time to study.

Two techniques.

Rule of three and repetition