Persuasive Techniques 1
appeal to logic, reason
logos
Numerical figures, percentages
Statistics
Echoing a word, phrase, or sentence for emphasis
Repetition
A personal experience or story
Anecdote
A question that isn't answered because the answer is so obvious
Rhetorical question
Language that appeals to the readers' senses; language that creates a mental picture for the audience
Imagery
Type of argument that relies on the authority, credibility or ethics of the person making it
Ethos
compares two unrelated things by stating that one is the other. e.g. She has a heart of gold
Metaphor
Opinions/quotes that are credible because of the specialised experience of the person giving it
Expert
Words that sound like the sound e.g. boom
Onomatopeia
Comparing two things without using "like" or "as"
Simile
Words charged with an underlying meaning or implication, Example: furiously, suffering
Emotive language
Significantly exaggerating a point
Hyperbole
Giving an object human characteristics
Personification
Using repeated letters or sounds at the start of words to create impact
Alliteration
Criticising those who oppose the author's argument
Attack
Language that is specific to a career/field
Jargon
two contrasting meanings e.g. The silence was deafening.
Oxymoron
Argument techniques that uses appeals to emotions: fear, anger, compassion, sympathy, etc.
Pathos
A statement that emphasises the financial implications of a situation
Appeal to hip-pocket nerve