Persuasive techniques
a personal experience or story
anecdote
repeating a word, phrase, or sentence for emphasis
repetition
A statement that is true
Fact
My mom is going to kill me!
hyperbole
Using statistics, cause and effect reasoning and facts
Logos
a question that isn't answered because the answer is so obvious
rhetorical question
when you overstate your point, an exaggeration
hyperbole
Language that appeals to the readers' senses; language that creates a mental picture for the audience
Imagery
Giving an object human characteristics
Personification
Language that makes the reader feel a certain way (e.g. sad, angry, pity)
pathos
I/you/we/she/he/them, Example: We are all in this together;we stand united.
personal pronouns (inclusive language)
numerical figures, percentages
statistics
comparing two things using "like" or "as"
simile
When words are used to mean the opposite of what is being stated.
Irony
compares two unrelated things by stating that one is the other. e.g. She has a heart of gold
Metaphor
opinions that are credible because of the specialized experience of the person giving it
expert opinion (also ethos)
using repeated letters or sounds to create impact
alliteration
when three adjectives or phrases are listed, Example: She is cool, calm and collected.
triadic structure
The author speaks directly to "you."
Direct Address
language that is specific to a certain area of study or knowledge (e.g. scientific terms)
Jargon
the reoccurance of words or phrases, Example: Never give up; never give in. Never.
repetition
two contrasting examples or ideas near each other
Juxtaposition
two contrasting meanings e.g. The silence was deafening.
Oxymoron
Words charged with an underlying meaning or implication, Example: furiously, suffering
loaded language (also emotive language)
This technique is a broad statement about someone that assumes certain aspects about them.
stereotyping