Word play & Language Tricks
What technique uses the repetition of consonant sounds at the beginning of words to grab your attention?
Alliteration
What technique says the same word or phrase over and over again?
Repetition
what technique tries to make the reader feel sorry for someone?
playing on the reader's sympathy
A Technique using numbers and graphs to back up a point
Statistics
This technique appeal relates to someone’s financial concerns.
Appeal to the financial nerve
What technique uses emotionally charged words are designed to stir the reader's feelings
Emotive words/language
What technique uses words like “we”, “us”, and “you” to include the audience?
Personal Pronouns
A technique designed to horrify or outrage the reader
Shock Tactics
This technique that involves quoting someone who is seen as an authority.
Expert opinion or quoting a reliable source
This appeal argues that your nation is the best
Patriotic Appeal
What technique compares two unlike things using similes or metaphors?
figures of speech
what technique uses strong, direct words like “I demand” or “I urge” add power to the message.
Forceful Phrases
Technique that uses nostalgia or the value of the past to strengthen the message
appeal to tradition and custom
This technique is a comparison between one thing and another, typically for the purpose of explanation or clarification.
Analogy
This technique highlights differences between viewpoints
drawing a contrast
A humorous twist, this technique relies on wordplay that gives a word more than one meaning.
A Pun
What techniques uses a friendly tone that makes the writing feel like a conversation.
Chatty Style
A technique that aims to make readers feel personally threatened or unsafe.
playing on the fear of the reader
A persuasive tool that involves reasoning in a rational, structured way
Reason and Logic
When a writer finds faults in the opposing view
criticising the opposite opinion
This technique uses visual or descriptive phrases to create strong mental images
Imagery
What technique is a type of question that does not expect an answer - but is used for effect.
Rhetorical Question
A Technique that uses moral fairness to win over the reader.
Appeal to a sense of justice
A technique that uses a story from personal experience used to illustrate a point.
Anacdote
A personal interest-based appeal that argues “me first.”
appeal to self-interest