Name that Ad
Just do it!
Nike
Playing on your fears about getting a disease to get you to buy a product is
pathos
I'm a Pepper. You're a pepper. Wouldn't you like to be a pepper, too!
Bandwagon
Red Herring
Active Voice?
The floor was mopped by Jenny.
False
Free Free Free Free Free
Turbo Tax
Statistics that let you know why the product is better is using?
Logos
Using a famous person to plug a product even though they are not an expert in the field.
False Authority
This commercial is geared to what audience.
Kids, candy lovers
Active voice is when the verb is doing the action?
False
Eat Fresh
Subway
A dentist promoting tooth paste is using
ethos
The commercial has people talking about their experience with the product.
testimonial
What audience is this commercial targeted for?
Sport's lovers of all ages
The subject is doing the verb.
Jenny mopped the floor.
This is active voice.
True
Taste the Rainbow
Skittles
When you write with power you use active voice and active verbs. This establishes?
ethos
A puppy dog in a Chevrolet commercial is
Red Herring
Name one technique used
False Authority, Rap lovers, chip eaters
The belief that one event caused another when they aren't actually related. "My last haircut was way too short, so I tried Shine n Grow. Now my hair is finally long again- and clean! Name the technique
Faulty reasoning
America runs on
Dunkin
Ethos comes from the Greek root word?
Ethics
To get someone to believe or buy something uses what technique?
Persuasion
What is the target audience?
People who are country and urban. Everyone.
Repetition is used to persuade?
True