Persuasive Techniques 1
appeal to logic, reason
logos
using absolute words such as "only," "all," "every"
over-generalization
repeating a word, phrase, or sentence for emphasis
repetition
a personal experience or story
anecdote
a question that isn't answered because the answer is so obvious
rhetorical question
language that appeals to the readers' senses; language that creates an image for the audience
imagery
appeal to traditional wisdom, authority, ethics
ethos
when you overstate your point, an exaggeration
hyperbole
a direct form of comparison
analogy
numerical figures, percentages
statistics
comparing two things without using "like" or "as"
metaphor
word choice
diction
opinions that are credible because of the specialized experience of the person giving it
expert opinion
the opposite viewpoint; "some may argue that..."
concession
take the opposite argument and prove why it is not true, or show how your argument is stronger than the opposite viewpoint; "however...."
counterargument
when everyone else is doing it; mass appeal
bandwagon
using the words of a famous person to persuade or endorse a product
testimonial
the explicit statement of what you want your audience to do after hearing your argument
call to action
appeal to emotions: fear, anger, compassion, sympathy, etc.
pathos
research, studies conducted by universities, organizations, etc.
case study