Persuasive Techniques & Advertisements

Name that Technique

100

"Hi, I'm Jarrod, and I lost 215 pounds on the Subway diet."

What is Testimonial?

200

"Do you want to be obese when you get older? That is why you need to start exercising now!"

What is emotional appeal?

300

"Everyone's talking about this all new mp3 player!"

What is Bandwagon?

400

Only the super cool has the Macbook.

What is snob appeal?

500

Stay-Away Dandruff Shampoo is thirty percent more effective than the leading brand.

What is Facts and Figures

Are you Advertising?

100

Main purpose of advertisements

What is to persuade customers to buy or try a product or service offered?

200

A catchphrase that evokes some kind of feeling about the company and the product.

What is Slogan?

300

The persuasive appeals developed by the Greek philosopher Aristotle.

What is pathos, logos and ethos?

400

Advertisers ask questions or make statements so that consumers associate certain ideas or emotions with their products.

What is a Rhetorical Question?

500

Name the categories of advertisement.

What is digital advertising, print advertising, broadcast advertising and outdoor advertising?