Persuasive language techniques 1
"Buy it today!"
Command.
Because you can't chew deodorant. (image of mints below words)
Humor.
Why are logos and slogans so important in advertising?
Logos/slogans help people remember your product, they get stuck in peoples heads!
Have a ______, have a _______.
Have a break, have a KitKat.
"Have you had your inner health plus today?"
Question.
My Roomba (robot vacuum) has changed my life, it has given me back so much time!
Testimonial.
Name the 4 main elements of a print ad.
Headline, copy, signature, illustration.
R___ ____ gives you ______!
Red Bull gives you wings!
"The fastest turbo engine in the world!"
Hyperbole.
Open a coke, open happiness.
Appeal to emotion (also has repetition).
Once you _____, you _____ _____!
Once you pop, your can't stop! (Pringles)
"Contains nuts, caramel and chocolate."
Fact.
Buy these shoes and you will be as fast as a cheetah!
Simile
Name a social media technique used to persuade people. Explain what it is and why it works.
Scarcity, urgency, reviews, before and afters, influencer testimonials, anticipation/teaser.
"Only today at Super Amart, only today at Super Amart."
Repetition.
As a country, we need to take global warming seriously!
Inclusive language.
Name a social media technique used to persuade people. Explain what it is and why it works.
Scarcity, urgency, reviews, before and afters, influencer testimonials, anticipation/teaser.