The author's main point of view being expressed
Contention
Obvious exaggeration
Hyperbole
Informal, every day language
Colloquial language
A question posed for effect, not requiring an answer
Rhetorical question
Pun
A play on a word or phrase that gives it multiple meanings
Repeating a phrase at the beginning of a line
Anaphora
Comparisons that describe one thing in terms of another
Metaphor
A personal account or story
Anecdote
Name the technique: "If this law is passed we could have our every move tracked!"
Appeal to fear
Appealing to an individual's natural desire to have or make money [financial security]
Appeal to Hip-Pocket Nerve
A statement that can be proven
Evidence, fact or statistic
Playing on the audience's devotion to their homeland and their desire to support/defend their country
Appeal to patriotism
Name the technique/s: "Piece of cake" to say "easy"
Idiom-commonly used expression that has a figurative meaning different from its literal meaning.
Name the technique/s: "open secret" or "beautiful nightmare"
Oxymoron
Name the technique: "She was as quiet as a mouse"
Simile
Name the technique/s: "The people running our government are nothing but clowns who are stupidly out of touch with society."
Attack-used to denigrate an opponent and, by implication, their point of view
Using your character and credibility to persuade the audience
Ethos (ethical)
Appealing to the audience's emotions to persuade them
Pathos (emotional)
Using logic and reasoning to persuade an audience
Logos (logic)
Intentionally using words for the emotional meaning associated with them e.g. "slaughtered and killed"
Connotations