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100

The author's main point of view being expressed 

Contention

100

Obvious exaggeration

Hyperbole

100

Informal, every day language

Colloquial language

100

A question posed for effect, not requiring an answer

Rhetorical question

200

Pun

A play on a word or phrase that gives it multiple meanings

200

Repeating a phrase at the beginning of a line

Anaphora

200

Comparisons that describe one thing in terms of another

Metaphor

200

A personal account or story

Anecdote

300

Name the technique: "If this law is passed we could have our every move tracked!"

Appeal to fear

300

Appealing to an individual's natural desire to have or make money [financial security]

Appeal to Hip-Pocket Nerve

300

A statement that can be proven

Evidence, fact or statistic

300

Playing on the audience's devotion to their homeland and their desire to support/defend their country

Appeal to patriotism

400

Name the technique/s: "Piece of cake" to say "easy"

Idiom-commonly used expression that has a figurative meaning different from its literal meaning.

400

Name the technique/s: "open secret" or "beautiful nightmare"

Oxymoron

400

Name the technique: "She was as quiet as a mouse"

Simile

400

Name the technique/s: "The people running our government are nothing but clowns who are stupidly out of touch with society."

Attack-used to denigrate an opponent and, by implication, their point of view 

500

Using your character and credibility to persuade the audience

Ethos (ethical)

500

Appealing to the audience's emotions to persuade them

Pathos (emotional)

500

Using logic and reasoning to persuade an audience

Logos (logic)

500

Intentionally using words for the emotional meaning associated with them e.g. "slaughtered and killed"

Connotations

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