What is the target audience for commercials that generally are shown on TV during Saturday morning cartoons?
What are kids or parents of young kids?
100
Company logos are powerful selling tools. What are 3 well known logos that represent clothing, restaurants, food or technology?
What are:
Nike Swoosh, Golden Arches, Apple, EBay, Coca-Cola, etc.
100
All girls love to talk, therefore, you should buy your little girl a cell phone.
What is stereotyping?
200
This persuasive technique has two words that start with the letter "L" and is used to persuade with emotional appeal
What is loaded language
200
T-Mobile, Verizon, Sprint and AT&T all use statistics to persuade this target audience to sign up.
What are cell phone users?
(Pretty much everyone above the age of 11)
200
This product is endorsed by Will I Am and created by another famous celebrity artist.
Hint: There is a commercial showing Coca-Cola bottles being recycled to make them
What are Beats?
200
"Hi, this is Lebron James. I love the Big Mac, it is the only burger I can enjoy after a tough game!
What is endorsement?
300
What are two things "Brain Breeze" promised its users?
What is better concentration, better memory?
300
Gatorade commercials target this audience.
What are athletes?
300
Supermodels and beautiful women are chosen to represent this kind of product in an effort to convince women that they will be as beautiful if they use it.
What are cosmetics, hair care, moisturizers?
300
"Thousands of dogs and cats need your help finding a loving home. Call now and save an abused animal."
(Super sad music playing in background)
What is an emotional appeal or loaded language
400
What was the name of the song used in the Ipod commercial we analyzed last week?
What is Technologic?
400
"E Harmony has had the most success in connecting people and finding them love." This company targets what audience?
What are people who want to find a date or get married?
400
Humor is often used to sell products that might otherwise be pretty boring. What product is advertised by using Aaron Rodgers, Flo and a gecko?
What is insurance?
400
"Everyone is trying out the new carrot flavored Sonic slush! Don't be the last one to buy one for only 99 cents."
What is bandwagon
500
Politicians often use this technique to make them seem like the only logical choice for voters to pick.
Hint: They are masters of telling only one side of the story
What is propaganda?
500
Commercials shown during the Super Bowl cost millions of dollars and are targeted to this specific group of people
What are football fans or men?
500
These multi-billion dollar products are advertised on TV and in magazines but come with disclaimers about horrible side effects.
What are prescription drugs?
500
"Set yourself above the crowd- Swindler Diamond Rings- for the distinguished trendsetter"