Ethos, Pathos, Logos?
SPCA commercial
Pathos
Bandwagon
attempts to persuade the reader to do, think or buy something because it is popular or because “everyone” is doing it
Repetition
using repeated messages or images to persuade
Benji’s poodle attacked him. Your poodle bit you. Poodles are vicious dogs.
Sweeping Generalization
This is the lesson: Never give in. Never give in. Never, never, never, never--in anything, great or small, large or petty--never give in, except to convictions of honor and good sense.
Argument by repetition
Red Herring
attempts to distract the reader with details not relevant to the argument
Propaganda
information aimed at influencing opinions or behaviors of many people
Dr. Bloom can’t be a competent marriage counselor because she’s been divorced twice.
Name Calling
It’s definitely going to storm today because Ryan Seacrest told me it will.
Testimonial
Pathos
Testimonial
attempts to persuade the reader by using a famous person to endorse a product or idea (for instance, the celebrity endorsement)
Slippery Slope
attempts to persuade the reader that a relatively insignificant event will eventually lead to the worst possible scenario
Grading this exam on a curve would be the fairest thing to do. After all, classes go more smoothly when the students and the professor are getting along well.
Red Herring
In real terms, attending college has never been cheaper than it is now. When expressed as a percentage of the national debt, the cost of getting a college education is actually far less today than it was back in 1965!
Appeal to numbers or stats
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
Ethos
Circular argument
giving proof that is almost identical to your initial claim
Name-Calling
an attack on a person instead of an issue
Twenty million Taylor Swift fans can’t be wrong!
Appeal to numbers or stats
You need to clean your room because your room needs to be cleaned.
Circular argument
I'm just looking out for you. As a senior, I can tell you how important it is that you do your homework as a sophomore.
Ethos
Sweeping Generalization
makes an oversimplified statement about a group based on limited information
Connotation
the range of associations that a word or phrase suggests in addition to its dictionary meaning
You shouldn't eat tuna because every day hundreds of innocent and helpless dolphins are dying in the nets of tuna fishermen.
Appeal to emotions
You have to let me go to the party tonight, Mom. EVERYONE in 10th grade is going to be there!
Bandwagon