The art of swaying others' feelings, beliefs, or actions
What is persuasion?
The writer's position on an issue or problem
What is a claim?
A claim supported by reasons
What is an argument?
A general principle that most people would agree on
What is a premise?
The reasons and evidence that back a claim
What is support?
Arguments made to disprove an opposing viewpoint
What is a Counterargument?
An appeal to people's needs, values, and feelings in order to convince
What is Persuasive technique?
Taps into people's desire to belong
What is Bandwagon?
Relying on the backing of a celebrity, an expert, or a satisfied customer to be convincing
What is Testimonial?
Uses words with strong positive or negative connotations to stir people's emotions
What is Loaded Terms?
Speech or writing that is false or misleading
What is Rhetorical Fallacy?
An error in reasoning
What is logical fallacy?
A question that contains its answer?
What is a Leading question?
A question that has such an obvious answer that it does not require a reply.
What is a Rhetorical question?
Tries to gain moral support for a claim by linking the claim to a widely accepted value
What is Ethical appeal or Ethos?
An event or action that directly results in another event.
What is cause?
The direct outcome of an event or action
What is effect?
The repeated use of the same word or phrase
What is Repetition?
The repetition of similar words, phrases, sentences, or grammatical structure
What is Parallelism?
The use of words, descriptions, or images that call forth strong feelings.
What is Emotional appeal or Pathos?
The attitude a writer takes toward a subject
What is Tone?
A purpose that the author sets out to do when writing the text
What is Author's Purpose?
Statements of personal belief, feeling, or thought that do not require proof
What are Opinions?
Statements that can be proved by observation, an expert, or reliable sources
What are Facts?
Attempts to gain support through common sense
What is Logical appeal or Logos?