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are descriptive words
Adjectives
the inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.
Generalization
the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience.
Bias
are words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.
Pronouns
is the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.
Alliteration
when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual.
Assertion
is the ideas or feelings that acertain word invokes
Connotation
(Logos) is the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience.
Reason
the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief.
Evidence
when groups of 3 adjectives or phrases are used to make ideas memorable.
Groups of Three
words charged with an underlying meaning or implication and are used to produce emotion in an audience.
Loaded Words
the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable.
Repetition
used to create imagery and express things non-literally; simile, metaphor, personification
Figurative Language
are when a speaker/writer addresses an opposing view or speaker and attacks their argument or character.
Attacks
(Ethos) is the establishment of authority and reliability, and is used gain the confidence and trust of the audience.
Credibility
the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.
Exaggeration
short personal stories used to connect with the audience and add evidence or credibility to an argument.
Anecdotes
special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.
Jargon
(Pathos) is feelings accentuated by experiencing love hate, fear etc.
Emotion
statements which are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions.
Rhetorical Questions