Terms
_____________ tries to persuade the reader to do, think or buy something because it is popular or because “everyone” is doing it.
_________ attempts to persuade the reader by repeating a message over and over again.
A feel-good quality to a vague word.
_____________ attempts to persuade the reader by using a famous person to endorse a product or idea An “expert” may also be used to help persuade the reader.
The results of a product are overstated. Impossible or unlikely results are presented as the norm. Stretching the truth could also be involved with this term.
_________________ attempts to persuade the reader by showing how many people think something is true. Scientific study reports and survey results are shared to make the reader think that there is evidence to support buying a certain product.
An attack on a person instead of an issue.
_________________appeal tries to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason.
An attempt to distract the reader with details not relevant to the argument.
_____________ states a conclusion as part of the proof of the argument, when reasons for the conclusion are not valid.
Pictures or symbols that persuade or represent.