Oh The Places You'll Go
Conversion Tracking is an essential part of the Smart Bidding process. You can Create and Manage your Conversion Actions by visiting this section of Google Ads...
1. Tools & Settings
2. Under Measurement, select "Conversions"
3. Conversions Actions
This is the TERM for the idea that in order to run Target CPA or Maximize Conversions, an advertiser Does Not need pre-existing conversion data. There is no minimum requirement.
"Zero-Eligibility"
The Advertiser is looking to increase the overall visibility of their Search Ads, and wants to show in a majority of search results somewhere on the first page. Which automated bidding strategy would be best?
Target Impression Share
This Tool measures and records 1st party cookies. With this tool we can understand if consumers are engaging with our Website: whether through a call or via a form.
Conversion Tracking
Advertiser: I hear that performance can be volatile with Smart Bidding, Im scared...
Solution: this is the learning period. Manage performance over 14 days to find the best approach.
To add or change your bidding strategy on your campaign is simple: all you have to do is visit this area.
1. Go into the Campaign
2. Select the Settings Tab
3. In settings, choose "Bidding Strategy"
In order for this Product Offering to ADOPT: a campaign can not have been using Max Conversions, Max Conversion Value, Target CPA or Target ROAS smart bidding strategy, AND the advertiser needs to enable this Smart Bidding Strategy.
MAXIMIZE CONVERSIONS
The Advertiser is looking to get the MOST traffic to their site for the given daily budget.. which Automated bidding strategy would work best for this client?
Maximize Clicks
Different from expanded text ads, this Smart Creative utilizes up to 15 headlines and 4 descriptions to create a single, compelling message to show to potential customers.
Responsive Search Ads
Advertiser: I am hesitant to run smart bidding - will I spend more than my daily budget?
Solution: Yes, 2x in a effort to drive more conversions
1st Party Audience Lists can definitely boost the performance of your Smart Bidding strategy. To identify, create, and manage your audience lists - you can visit this section of Google Ads.
1. Tools & Settings
2. Under "Shared Library" select Audience Manager
3. Audience Lists
In order for this Product Offering to ADOPT: a campaign can not have been using Target CPA or Target ROAS smart bidding strategy, AND the advertiser needs to enable this Smart Bidding Strategy.
The Advertiser is looking to generate an average Return on their Investment (%) for each of their products sold online. Which Smart Bidding Strategy would be best for them?
Target ROAS
This Smart Creative uses your either your website content or Page Feed Rules to target your ads and create ad content to help fill in the gaps of your keyword based campaigns..
Dynamic Search Ads
Advertiser: I ran Smart Bidding in the past for a couple of days and it didn't work right away...
Solution: Learning Period (14 days)
To understand and optimize your current Smart Bidding Strategy's performance. You can visit this single report, which is typically shown as a "Check MarK" next to the Bid Strategy Type column in the interface.
Bid Strategy Report
In order to run this Smart Bidding Strategy for most campaign types - the account needs to have at least 20 conversions in the past 45 days. The exception is Search campaigns, which need at least 15 conversions in the past 30 days
TARGET ROAS
The Advertiser is looking to generate an average Cost for every one Lead they generate through their website. Which Smart Bidding Strategy would be best for them?
TARGET CPA
This Google Ads feature lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google for a second or third time.
Remarketing Lists for Search Ads
Advertiser: I don't want to set Max Conversions up because I don't want to spend too much for a single click or phone call.
Solution: Set Values to Conversions
Understanding and selecting the right attribution model can unlock more performance out of your smart bidding strategies. You can compare Attribution Models by visiting this section of Google Ads...
1. Tools & Settings
2. Under Measurement, Select "Search Attribution"
3. Select "Attribution Modeling"
Before you can run Max Conversion Value or Target ROAS. You need to first make sure you are recording this...
Conversion Values or eCommerce Tracking
The advertiser is looking to make the MOST revenue they possibly generate for their given budget. They sell products online, but they do NOT have a specific Return on Investment (%) target to hit. What Smart Bidding Strategy would be best for them?
Maximize Conversion Value
For this Attribution Model to be available, you must have at least 15,000 clicks on Google Search and a conversion action must have at least 600 conversions within 30 days.
Data Driven Attribution Model
Advertiser: I enjoy manually being able to control what I pay for each click.
Solution: Smart Bidding focuses on driving results, who cares about CPC...