Milkshake Methodology
What does KOL stand for?
Key Opinion Leader
What does "DTC" stand for?
Direct to Consumer
What year was Calcium+Company founded?
2012
What is the name of the short meetings most teams hold to sync on daily priorities?
Stand-up
What number has now become a viral meme?
67
Which department is responsible for creating timelines, managing budgets, and keeping projects on track?
Project Management (PM)
What's the term for an advertising campaign that does NOT mention a brand name?
Unbranded campaign
What term does Calcium+Company use to describe its mission to help brands grow and stay healthy?
Nourishment
What department ensures assets follow brand and FDA guidelines before hitting the market?
Editorial
Which blockbuster film based on a 7th century BCE Grecian poem has been garnering rave reviews since it's release just last week.
The Odyssey
An ad incorporated into a streaming platform's interface is an example of which tactic?
Digital
What does "MLR" stand for?
Medical, Legal, and Regulatory
Launched in 2024, this is the newest Calcium+Company division focusing on commercial planning and market access
Cobalt
Which department is responsible for transforming strategic ideas into compelling visuals that bring a brand’s story to life?
Creative
These two pop icons broke the internet this summer with their headline-making weddings
Taylor Swift and Dua Lipa
What is the difference between UX and UI design
UX design focuses on how a product works and who it is for, while UI design focuses on how a product or screen looks.
What platform is most commonly used to submit materials for MLR review?
Veeva
Who is our CEO?
Judy Capano
This agency role serves as the primary liaison between the client and the internal creative and strategic teams, ensuring project alignment and client satisfaction
Account Management
This 18-year-old Spanish soccer phenom went viral after fans rediscovered a 2007 photo of him as a baby being held by Lionel Messi
Lamine Yamal
According to the Project Management Milkshake, what are the three sides of the Project Triangle?
Time, Scope, Cost
In DTC pharmaceutical ads, drug benefits must be shown alongside what other important type of information to keep things balanced?
Important risk, side effect, or safety information
What are Calcium+Company's core values?
Commitment, Integrity and Respect
Which Growth Hub stage accounts for the largest percentage of the pitch process?
Creative / Activation (50%)
This NBA icon's decision to sign with the Philadelphia 76ers became one of the biggest sports headlines of the offseason
Lebron James