Big Pharma Profits
Marketing to the Masses
Access and Affordability
Laws and Regulations
Ethics in Medicine
106

Price gouging describes setting high prices for new medications to maximize ___.

What is "profit"?

106

A form of public communication utilized to promote a product, company, etc. 

What is "advertisement"?

106

A U.S. program designed to provide health coverage to low-income families, which has been expanded in some states, is called ___.

What is "Medicaid"?

106

This U.S. agency oversees the safety of drugs sold to the public.

What is the "Food and Drug Administration" (FDA)?

106

The term for a non-active pill given to some patients in clinical trials to see if the drug’s effects are real.

What is "placebo"?

206

Drug ads that target people who may not need a specific drug can lead to:

A) Over-prescription

B) Underutilization

C) Patient Loyalty

What is "Over-prescription"?

206

Areas in doctor's offices where marketing companies will likely spread their message directly to the population through magazines and brochures. 

What is "waiting room"?

206

Low-income minority communities often face high rates of chronic illness but limited access to healthcare. This is called:

A) Economic disparity

B) Healthcare disparity

C) Community Challenge

What is "healthcare disparity"?

206

Before a drug is approved, it goes through a multi-phase testing process. This is called:

a) Safety Screening

b) Clinical Trials

c) Drug Testing

What are "clinical trials"?

206

When a doctor must respect a patient’s right to make their own healthcare decisions, they are following the principle of:

a) Autonomy

b) Transparency

c) Integrity

What is "autonomy"?

306

When a pharmaceutical company develops medications primarily for long-term treatment rather than cures, they may be focusing on:

A) Short-term Benefits

B) Consistent Revenue

C) Fast Results 

What is "consistent revenue"?

306

A persuasive strategy used in rhetorical analysis where pharmaceutical companies spread their message through patient testimonials. 

What is "pathos"?

306

Passed in 2010, this act aimed to make healthcare more affordable and accessible in the U.S.

What is the "Affordable Care Act"?

306

This type of drug can be purchased without a prescription because it is considered safe for general use. 

What is an "Over-the-counter drug"?

306

This principle means that personal patient information should be kept private and secure.

What is “confidentiality"? 

406

When drug companies try to keep a drug’s price high by ensuring no other companies can sell a cheaper version, they are maintaining a:

A) Free Market 

B) Monopoly 

C) Partnership 

What is "monopoly"?

406

Drug companies often target ads to people who search for health symptoms online. This is called:

A) Web Placement

B) Search Engine Marketing 

C) Browser Targeting 

What is "search engine marketing"?

406

Areas where residents struggle to find affordable healthcare providers are often called ___.

What are "healthcare deserts"?

406

This law protects people’s health information and ensures patient privacy in the U.S.

What is the "HIPAA"?

406

When a doctor is influenced to prescribe a particular drug because of financial incentives, like payments or gifts from the drug company, it creates a situation known as a ___, which can impact their ability to make unbiased medical decisions.

What is a "conflict of interest"?