PHIA ORIGINS
Phia was officially released in the App Store on this day.
What is April 24, 2025?
Before joining Phia as Head of Product, Alex Chen ran this platform with 5 million creators driving $500 million in daily GMV.
What is TikTok Shop?
When Phia first started, the team ordered lunch from this “corporate slop” place every Monday.
What is Sweetgreen?
This employee started off as an intern on the operations team before transitioning to their current full-time role.
Who is Regina?
This organic channel Joy and Josh launched in Fall 2025 features less "product-centric" content and more company culture.
What are Phia Vlogs?
Announced by Sophia on LinkedIn in March 2026 with the caption 'Phia eng summer loading,' this program brings in rising engineering talent for the summer.
What is the Phia Technical Fellowship?
The number of ad creatives the growth team 10x'd their production to in early April 2026.
What is 3,000+?
Phia (and the Burnouts) have worked with these 2 companies to create collaborative merchandise.
What are Pangaia and Phlur?
This employee is obsessed with angel numbers.
Who is Sophia Kianni?
The Phia team frequently hosts these at the office, and usually offers pizza and wine to attendees.
What is a user dinner?
This product was used for the tutorial product during some of the first public extension tutorials when the app first launched.
What is the Staud beaded bag / With Jean red top / Polene bag?
Within 48 hours of Phia's App Store launch, the app climbed to this ranking in the App Store's Shopping category.
What is #21?
What music artist did Phoebe ban from being played on the office speaker?
Who is Justin Bieber?
These 2 employees went to the same high school.
Who are Margaux and Sage?
We love hiring interns from these conveniently located schools.
What are NYU and Columbia?
One of the shots of Phia's launch video was filmed just outside the gates of this private Manhattan park.
What is Gramercy Park?
In 2025, this engineer topped the Slack Power User leaderboard with 41,323 messages.
Who is Felix Zhou?
The very first user dinner is (lovingly?) referred to as this.
What is “The Dark Night”?
This intern has been trying international foods through people’s birthday restaurant preferences.
Who is David?
The operations team used this type of phone to stress test Phia’s onboarding flow.
What is a burner phone?
This is the oldest Phia Slack channel. Its topic is 'memes + news' and its purpose is literally 'the most important channel.'
What is #phialosophy?
Phia's brand dashboard hit this milestone number of partner brands in Q1 2026.
What is 50?
Before the engineering room existed on the 17th floor, the team referred to the room as this.
What is the therapy room?
This employee has a pet named after a US State.
Who is Phoebe?
For Phia’s initial beta outreach, Miraa and Sophia D spent countless hours trying to figure out this email marketing platform.
What is Customer.io?