Marketing and Comms
You should do this if you are contacted by the media for an interview.
What is email or call Emily?
Issues with the database can be addressed by this staff member.
Who is Moriah?
Requests for marketing and creative support should be submitted through this.
What is "The Tracker"?
These are TMA’s two major fundraising events.
What are the Golf Classic and Seas the Night Gala?
Alejandro has worked for these three TMA departments.
What are Guest Services, Education and Development?
This platform – popular among our target audience of moms – is TMA's primary social media channel.
What is Facebook?
This acronym – stylized "CRM" – is the software tool that Tessitura is considered to be.
What is Customer Relationship Management?
When creating any graphics, signs, letterhead, etc., you should always refer to these for direction.
What are Brand Guidelines?
These are the two main buckets of fundraising.
What are “restricted” and “unrestricted”?
This is the biggest community event TMA has participated in to date.
What is Norwalk Oyster Fest?
In 2022, TMA said goodbye (thankfully!) to this CRM.
What is Altru?
Maritime Aquarium Blue, Squid Ink, Ocean, Deep Sea and White are examples of these.
What are TMA's primary brand colors?
This is the name of TMA’s giving society.
What is Guardians of the Sound?
This is the name of TMA's former mascot.
What is Sharkie?
To use pictures and video of people at TMA, the subject must fill out one of these forms.
What is a model release form?
In Tessitura, tickets are sold through this in-house function.
What is Quick Sale?
TMA’s logo must always be accompanied by these two letters.
What are "TM" for Trademark?
This is a term often used when someone donates something other than money.
What is Gift-in-Kind?
This is the biggest grant we managed this summer.
What is CT FREE?
This is the number of people in our email database.
What is 156,000?
This reporting tool in Tessitura helps TMA track attendance, engagement, program registration, and more.
What is Analytics?
This plays a vital role in attracting and retaining customers.
What is Brand Identity?
This is what donors expect you to do after they make a gift.
What is spend it?
This is the name of the new internal communications site.
What is The Porthole?