Rusland + Folkedrab (Holocaust)
Acronyms
Paid Media
SEO
PIN
100

Perioden hvor Holocaust fandt sted

Hvad er 1933 til 1945?

100

CPC

What is CPC?

100

Software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory.

What is a Demand Side Platform?

100

The status code indicating the server could not find a requested webpage. 

What is a 404 error?

100
Website owned by PIN with the goal of scripting all incoming traffic.  

What is Our Community Now?

200

The point at which a recipient of a marketing message performs a desired action.

What is a conversion?

200

CRM

What is Customer Relationship Management?

200

A form of digital marketing where search engines allow advertisers to show ads on their search engine results pages. 

What is Paid Search?

200

When one website links to another. Also called "inbound links" or "incoming links.

What is a backlink?

200

PINs Core Values (6)

Data Driven, Client Obsessed, Humility, Uno Team, Contrarian, Courge

300

A process of showing two variants of creative to different users and comparing which variant drives more conversions.

What is an A/B Test?

300

CTR

What is Click Through Rate?

300

The tool that allows marketers to manage and deploy marketing tags (snippets of code or tracking pixels) on websites without having to modify the actual website code.

What is Google Tag Manager?

300

A score that ranges from one to 100, that predicts how likely a website is to rank on search engine result pages (SERPs).

What is Domain Authority?

300

Where the idea for PIN first came about. 

What is a cocktail napkin?

400

The process in which marketers assess the value or ROI of the channels that connect them to potential customers.

What is attribution?

400

ROAS

What is the Acronym for Return on Ad Spend?

400

The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.

Impression Share

400

Web pages served to users when they search for something online using a search engine. 

What is a Search Engine Results Page (SERP)?

400

Proprietary script that allows PIN to learn about users and develop audiences to drive new customers for clients. 

What is PIT?