Reporting
The simple code that can be attached to any URL to track source, medium, and campaign in Google Analytics.
What is a UTM?
CPC
What is CPC?
Software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory.
What is a Demand Side Platform?
what is 3x9
27
what do we use when we do the RAC?
the author's purpose
The point at which a recipient of a marketing message performs a desired action.
What is a conversion?
CRM
What is Customer Relationship Management?
A form of digital marketing where search engines allow advertisers to show ads on their search engine results pages.
What is Paid Search?
20x20
40
why do people use the RAC strategie?
To restate answer cight texi evidence
A process of showing two variants of creative to different users and comparing which variant drives more conversions.
What is an A/B Test?
CTR
What is Click Through Rate?
The tool that allows marketers to manage and deploy marketing tags (snippets of code or tracking pixels) on websites without having to modify the actual website code.
What is Google Tag Manager?
39x39
1521
Where the idea for PIN first came about.
What is a cocktail napkin?
The process in which marketers assess the value or ROI of the channels that connect them to potential customers.
What is attribution?
ROAS
What is the Acronym for Return on Ad Spend?
The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
Impression Share
100x55,00
5500
Proprietary script that allows PIN to learn about users and develop audiences to drive new customers for clients.
What is PIT?
950x100
95000