Audience & Purpose
the purpose of the text
what is a call to action?
The tone of the text
What is encouraging?
the type of imagery found in the text
What is visual Imagery?
which media term is used when the text stated "there is only 1 woman taxi driver in the entire country!"
Statistics
The text includes writing and an image what does this mean?
The text is a multimodal/infographic
the primary audience of the text
Who are the low and middle-class Pakistani women?
Find some words or phrases that support the tone
" That it can be done!"
"Women between the ages of 18-45 have immense potential"
"it will empower the women"
Find an example of out of text Imagery
The Picture of a woman driving the pink rickshaw
What stereotype is the text trying disprove?
the stereotype that women cannot drive in Pakistan
What point of view is the text in?
From lines 1-10 the point of view is first-person because of the words "we" and "our". Then from lines 11-30 are in a third-person point of view. Then it shifts back to first-person from lines 31-41.
The secondary audiences of the text
Who are the people that live in Pakistan? & Who are the GoGetFunding users?
what effect will the tone have on the reader
The tone encourages the reader to support the efforts of the women in Pakistan by making them donate to support the cause.
Find an example of in-text imagery
when the text stated "women often face harassment waiting on street corners for rickshaws, at bus stops for buses and on board buses"
where is pathos used in the text?
pathos is used in the text when it is stated "women often face harassment waiting on street corners for rickshaws, at bus stops for buses and on board buses" to convince women to drive and transport themselves
What effect does the donate button have on the reader?
The donate button makes the reader know that the women in Pakistan need money to make their goal come true
Why was this chosen as the purpose? (give a reason & example)
The reason this was chosen as the purpose is because the fundraiser is directly telling the reader to donate. This is also supported by the big donate button at the end of the text.
What statement does the photo in the fundraiser send out?
The photograph is a statement that Pakistani women are not bound by society's expectations and they can become whatever they want to no matter their gender.
Why is this the primary audience (give reasoning & evidence)
The fundraiser talks about low to middle-class Pakistani women and how they have many opportunities, for example (Most middle and lower-middle class women in Pakistan depend on their brothers). The text's goal also directly affects Pakistani women.
How does the use of Imagery show the reader the effects of gender inequality?
The Imagery makes the effects of gender inequality clear as it shows that Pakistani women rely on men to get from place to place, but it also shows them that they don't have to and depend on themselves instead.