Best Practices
Needs to be installed before running on the conversion objective
What is the Pinterest Tag?
Where campaign results, spend and delivery can be viewed
What is Ads > Reporting?
Quotient's Account Managers
What is Shelby Wengreen and Hunter Young?
The recommended audience size for conversion campaigns
What is 5m+?
5 objectives offered on Pinterest
A Pinterest produced tool used to understand audience reach and budget allocation
What is a Share of Voice (SOV)?
Where the budget lives
What is the campaign?
Quotient's Partner Manager
What is Michael Shoop?
The length of time it takes for a custom audience to upload
What is 24-48 hours?
Objectives that require the pinterest tag to run
Creative that should not be combined in the same ad group
What is Static and video?
A tool that can help you view custom metrics like oCPC
What is Custom Columns?
Spend thresholds tied to the accounts Shelby and Hunter manage
What is 500+/ day for Shelby and <$500/ day for Hunter?
The 4 different types of targeting on Pinterest
Audience, Demographic, Interest and Keywords
Awareness-based objectives
What is awareness and video views?
The recommended number of pins per ad group according to budget
What is at least 2 and no more than 4 pins <$100 budget, 6 pins $100-500 budget, 7 pins > $500 budget?
What is engagement, site visitor, customer/ custom and Actalike?
The difference between your Account manager (AM) and Partner Manager (PM)
What is an account manager focuses on growing individual accounts while a Partner manager focuses on new launches and agency relationships?
Where you go to find the largest interests on the platform as well as demographics
What is audience insights?
7 different types of creative
What is Static, video, max-width video, carousel, shopping, collection and idea pins?
The 3 conversion campaign best practices
What is 100+ event codes firing within 24 hours, an audience of 5m+, and a budget 5-10x the target CPA?
What is Audience Insights?
The best pinterest resource for general questions
What is the pinterest help center?
Combining audiences & interests/ keywords acts as an ___ statement
What is "and"?
The 3 types of billing payment options
What is perpetual IO, budgeted IO, and credit card billing?