Use Your Words
Right On Target
Attribution
Getting Creative
Fun with Knitting
100

This term refers to when a Pinner interacts with a Pin. This can be done by saving, swiping, commenting, clicking, viewing a video, etc.

What is “Engagement”?

100

A targeting lever that focuses on what Pinners are searching for.

What keyword targeting?

100

This is what determines the length of time that Pinterest gets credit for driving a conversion.

What is attribution?

100

What is the recommended ratio for our Pins

2:3 or 1000x1500

100

This term describes the role that oversees an entire function.

What is a Function Lead?

200

This is what is counted when an ad is at least 50% in view for two consecutive seconds.

What is a view?

200

This type of retargeting is used to reach people that have previously visited an Advertiser’s website within a specific timeframe

What is Site-Visitor Retargeting

200

What do the three windows in an attribution window represent

Click, Engagement, View

200

This usually has a single product with a plain, white background.

What is a shopping pin?

200

This is the email you would reach out to if you had a problem with your Okta not working.

What is helpdesk@pinterest.com?

300

This is when a Pinner clicks on an ad and is taken to a destination URL off of Pinterest. (Think two-tap)

What is “Outbound Click”?

300

These four names would be used to describe the four types of audience lists we can create on Pinterest.

What are Site Visitor Retargeting, Engagement Retargeting, Actalike Audiences, and Customer Lists?

300

What is the default attribution window?

30/30/30

300

Examples of this could be, “Shop Now,” “Buy Here,” or “Book Today.”

What is a Call to Action

300

This is the name of our office building.

What is AM CAN (or American Canary).

400

This term describes how long we take to get back to someone - usually 24 hours.

What is our SLA?

400

This is what allows us to create audiences and track activities on an Advertisers site (off Pinterest metrics) that we can then use to optimize targeting.

What is the Pinterest Tag?

400

What is the best attribution window for Pinterest?

60/60/60

400

These are some of the things our Creative Team needs in order to build pins for Advertisers.

What are brand guidelines, fonts, raw assets, etc.?

400

The name of the people/person that taught you about Pinterest Narrative.

Who are Matthew Czech & Anthony Schmitz?

500

This describes how much an advertiser is willing to pay for a specific action.

What is a bid?


500

This behavioral targeting lever takes into account things such as the Pin itself, the description, as well as the Pin and board name.

What is Expanded Targeting

500

The attribution window that takes into account how Pinterest works, how the average Pinner is shopping, the advertiser’s sale cycle, and what the advertiser knows about how their advertiser behaves.

The right/correct attribution window.

(It will be different for each advertiser.)

500

These types of Pins do not have a save button potentially due to limited time products or releases.

What are removable pins?

500

What did we go virtual

Sick Kids