PIRATES IRL & ONLINE
THE SOCIAL FACTORY
TECH CONTROL + RESISTANCE
THEORY MEETS POP CULTURE
100

What does “social factory” mean in simple terms?

Work isn’t just at jobs anymore — it happens everywhere, even online and in our free time.

100

What does “social factory” mean in simple terms?

Work isn’t just at jobs anymore — it happens everywhere, even online and in our free time.

100

When your favorite app asks for a password, what kind of control system is that?

A digital access control — part of the “society of control.”

100

What’s an example of a show or app that feels “free” but still makes money off you?

TikTok, Instagram, YouTube, Spotify (ad-based).

200

If you post on TikTok or YouTube for fun but the app makes money off your views, what kind of labour is that?

Unpaid digital labour.

200

If you post on TikTok or YouTube for fun but the app makes money off your views, what kind of labour is that?

Unpaid digital labour.

200

What’s one everyday way people “resist” tech control?

Using ad blockers, VPNs, or pirated software to get around paywalls.

200

How do memes act like digital “commons”?

They’re shared, remixed, and owned by no one — a creative community space.

300

How does social media blur the line between “working” and “relaxing”?

We think we’re relaxing, but we’re actually creating content and data that platforms profit from.

300

How does social media blur the line between “working” and “relaxing”?

We think we’re relaxing, but we’re actually creating content and data that platforms profit from.

300

What popular [DARK] Netflix show highlights how surveillance and tech control people’s lives?

Black Mirror — each episode shows extreme versions of digital control and lost autonomy.

300

When fans share a Taylor Swift concert video online, what kind of digital act is that (according to Mueller)?

A small act of piracy/resistance — sharing culture outside corporate limits.

400

Can you think of a celebrity who turned their personal life into a brand (example of the social factory)?

Answers can vary: Kim Kardashian, MrBeast, Charli D’Amelio, etc.

400

Can you think of a celebrity who turned their personal life into a brand (example of the social factory)?

Answers can vary: Kim Kardashian, MrBeast, Charli D’Amelio, etc.

400

What’s a “digital commons,” and why protect it?

Shared online creativity — it keeps knowledge free.

400

What’s one way fans, creators, or hackers keep digital culture open today?

Open-source projects, fan edits, remix culture, community archives, etc.