TEAM
When was April?
The goal we use to judge success across all channels/tactics
What is 400% ROAS?
A new channel we launched in 2022 that is still running
What is Bing or CTV?
An interest we target on FB/IG
What is [almost anything]?
A fan-favorite product that came back in stock this year
What are the Exciters?
A new teammate on The Stable's paid media team in 2022
Who is Alli, Lauren, Cait, Cody or Gia?
Pit Viper's biggest month of revenue driven by paid media in 2022
What is June?
Our two main Google Search tactics
What are Brand Search and Non-Brand Search?
The campaign type most likely to drive sales
What is Conversions?
A limited-edition, never again, design-focused product that launched this year
What is Shockwave?
A Stable teammate who lives in the same timezone as Pit Viper (MT)
Who is Chris or Ashley?
A spend benchmark we hit in June 2022, combining both US and CA spend
What is $1M in spend?
A channel tested in 2022 that didn't work out
What is Digital Audio?
The way our ad groups are now broken on out on social channels, rather than by product
What is by audience?
Four new Pit Viper frames that launched (or will launch) in 2022
What are Ellipticals, Flip-Offs, Lift-Offs and Flight Optics?
A Stable teammate who snowboards
Who is Eric or Rafal?
The sales that drove the best performance for Pit Viper ads YTD and what those discounts were
What is the Internet Fair/Red, White & Blowout sale with 30% off and 50% off?
The campaign type that Google Smart Shopping transitioned into during Q3 of 2022
What is Performance Max?
The type of audience that identifies people who behave similarly to a list of consumers and targets them with our ads
What is Lookalike?
The four products included in the Brapstrap product line launch
What are the goggles, jersey, pants and gloves?
Who is Hani with two kids?
The largest revenue-driving partner in our Affiliate program YTD
Who is Honey?
The two channels we run year-round awareness campaigns on
What are YouTube and MiQ Display?
The campaign type that typically uses that most broad targeting
What is Awareness or Reach?
Two products/product lines aimed at the MTB audience that launched in 2022
What are HSOR II and Photochromics?