PD Effin'
These three words are abbreviated in Adobe's most universal file format.
What is a Potable Document Format
this term describes when the design extends beyond the edge of the paper to ensure no unprinted edges in the final product.
What is a bleed?
Before Pressero can provide online pricing, this must be created in Printers Plan.
What is a template?
The abbreviation CPL refers to this key performance indicator?
What is Cost Per Lead?
A respondent sees this type of landing page if they type their name incorrectly in a pURL campaign.
What is a default landing page?
This feature of adobe acrobat allows you to quickly check your PDF for printing issues.
What is preflight?
This aspect of digital printing refers to the ability to personalize elements of the print material within a single press run.
What is variable data?
This feature of Pressero allows managers to control spending from their direct reports.
What are approval workflows?
When dealing with a B2B client, we might want to calculate this metric, often referred to as CLTV (or CLV)
What is Customer Lifetime Value
The primary reporting difference between a traditional landing page, and one built in MindFire is the this capability?
What is track individual respondents?
This acrobat process eliminates unused data in your PDF creating a smaller file size.
What is optimizing?
This type of printing refers to the ability to print exactly the number of copies needed, when you need it, reducing waste and storage costs.
What is print on demand
This aspect of Pressero is the primary value driver for a client responsible for managing a companies brand.
What is maintaining corporate image standards?
This metric would be used to measure things like cost of per form completion or cost per phone call.
What is CPC or cost per conversion?
This channel is the ideal way to send a reminder to trade show attendees to notifying them a demonstration is about to begin?
What is SMS
This default typeface will print when a client has not properly embedded an unusual font in their PDF.
What is courier?
These small marks allow a pressman to carefully align the front and back of a printed piece.
What are registration marks?
If a company wanted to allow employees to order swag from a company portal and wanted to cover $50 of the cost, we would enable this feature of Pressero
What are offer codes?
This marketing terms share it abbreviation with the California Transit Authority
CTA or Call to Action
This is a type of barcode that allows you to track individual recipients responses on a direct mail piece?
What is a personalized QR code?
This feature of a PDF is great to protect confidential information, but can make it impossible to edit.
What are security settings and encryption?
This is the maximum sheet size Xerox 4100 can print from a paper drawer.
What is 13" x 19.2"? (Will accept 13x19)
This feature allows users to automatically sign into Pressero using their own companies network credentials rather than configuring another User name and password?
What is Single Sign On (SSO)?
Marketing managers love to track this metric that is known as MQL
Marketing Qualified Leads
In order to make a pURL campaign functional, our team must configure the domain to be pointed to this three letter computer?
What is DNS r domain name server?