General Pixels
How would you describe a pixel to a potential client?
Piece of code added to a client’s website to measure where leads are coming from.
Liam Neeson played a man with a "very specific set of skills" in this film
Taken
This type of animated online file intended it to sound like the peanut butter brand
A Gif
Eaten between different servings of sushi gari is a thinly sliced pickled variety of this herb
Ginger
What do pixels track?
Conversions (form fill outs, purchases, downloads)
Pixel on client's transaction page
Conversion Pixel
How long does pixel set up take
3 weeks
How much do we charge clients for pixels?
NOTHING!
This member of the parsley family (and Rugrats family) with a 4-letter name is a main flavoring agent in pickles
Dill
Name 2 categories that we do NOT provide ad driven data for
real estate, public services, home services, mass media, event services, local services, professional services
Pixel on client's website
Global Pixel
What step do you take first as a CP to set up a pixel for a client?
Create a case for CS
The glyph that symbolizes this sign of the zodiac represents ripples of water
Aquarius
The national dish of South Korea it's pickled cabbage radishes other vegetables & spices
Kimchi
30 days (but CS will report after 45 days)
CTC - what is it and how long do we track it?
Click through conversion: 28 days
This acronymic period takes up about 25% of our sleep time & is when we have our most vivid dreams
REM
How are pixels different than UTM codes?
Many correct answers not writing them here for fear of ruining future questions.
This sandwich sidekick is sometimes referred to as “cucamelon” or “mouse melon”.
Gherkin
What do you do a client uses a third party website?
Set them up with pixels! All good.
VTC - what is it and how long do we track it?
How are pixels different from UTM tracking (name ONE way)?
Many correct answers not writing them here for fear of spoiling future questions.
Seems counterintuitive but the Earth is farthest from the sun during this month
July
This Pittsburgh-based food businessman was known as the pickle king
H.J. Heinz
Name an example KPI goal to set with a client with discussing pixels.
Many correct answers.. you got this.