Value Props
What are 2 value props for an economic development director?
Giving small business advice (if it is a smaller city)
Forecasting tax revenue in your district on a block-by-block basis
Gauging economic recovery rates for small businesses and districts post-covid
"Just send me an email" ( Parks and Rec title)
What feature can help a Parks and Rec director with understanding what hours to properly staff his parks?
Hourly Visits
What is the order of prioritization for handling leads/contacts? (HINT: there are 5 types of leads/contacts, list them in order of importance)
1. Inbound
2. MQL
3. Event Leads
4. No Shows/Reschedules
5. Outbound
List 3 Civic DMO customers
Visit Fort Worth, Visit California, Visit Central FL
What are 2 value props for a Parks and Recreation Director?
Gain a comprehensive understanding of your park's visitor demographics, including an accurate breakdown of local versus out-of-town visitors.
Optimize your emergency response staffing and attraction planning with detailed insights on the draw of past events and attractions.
Stay ahead of the competition with the ability to compare and analyze park data from neighboring cities
Maximize your park's potential by identifying which amenities are receiving the most attention, allowing you to tailor your offerings to your visitors' preferences.
Promote equity of access to parks within your community with Placer's support for data-driven decision-making on park usage and resource allocation.
"I don't have the budget for this" (economic dev title)
What feature would an Economic Development team use if they had a vacancy in their plaza and wanted to know WHO would be the best fit?
Void Analysis
Which word(s) should be avoided in meeting notes?
- Demo Request
what sport did nikita play in high school
ice hockey
What are 2 value props for a DMO/Tourism department?
Boost marketing campaign effectiveness for community attractions, conferences, sporting events, and festivals.
Monitor and understanding tourism movement in, out, and around your city
Target and attract the right visitors based on psychographic and brand affinity data
Monitor post-covid visit trends and benchmark tourism draw year after year
“Um, you’re calling my cell phone….”
- Oh my gosh, I am so sorry about that, I thought I was calling your work phone and didn't mean to reach your personal.
While I have you on the phone, do you mind if I take a quick 60 seconds to let you know why I was calling?
Why do DMO's care about our True Trade Area feature?
They can get a visual on a map of where their tourists are coming from, whether they are local, out of town, or out of state.
What's the time frame for meetings have to go back to AE's? Name each stage and time frame.
C/L in Meeting Set - RR
C/L in FM/DEMO - 3 months from close DATE
C/L in BUSINESS VALID, PRICING NEGOTIATION OR CONTRACT - 6 months from close DATE
What is the name of our very own Kyle P's new born?
Lyla
What are 2 value props for a City Manager?
Identify and attract the ideal businesses (in grocery/tech/industrial/retail) for redevelopment based on consumer shopping habits and workforce
Understand residential leakage - why people might be leaving your city to spend money vs shopping locally
Boost marketing campaign effectiveness for community attractions, conferences, sporting events, and festivals.
Monitor and understanding tourism movement in, out, and around your city
Increase visitation to community attractions, recreation sites, events and festivals. Plus, evaluate outreach to under-served members of the community.
Initial pitch done, the prospect cuts you off and says "I'm not interested" (Marketing Director - Events title)
Ugh man... That's a bummer for me as I was REALLY looking forward to speaking to you today and I was certain you would find value here.. do you mind if I take another shot before you hang up me?
Tell an event story.
How does tomorrow at 1pm look on your end?
Why would an Economic Development team care about the Rankings feature for one of their shopping plaza?
This can help them be able to show potential retailers how good of a location their shopping plaza is, and can help show the potential success if a store was to open a location in their city.
Bringing in a new business leads to more jobs, more sales tax that can be generated, and greater prosperity for a city.
What 4 things do you have to check in Salesforce before executing outreach on a contact/lead?
1. open or closed lost opps
2. customer
3. strategic
4. previous activity
What president did CB cold call by accident?
DJT
What are the primary 2 value props for a Chamber of Commerce?
Show current and future members that drove foot traffic to their locations
Boost marketing campaign effectiveness for events and member businesses
Give advice to small businesses in your district
Identify potential synergies and marketing opportunities for member businesses
Understand residential leakage - why people might be leaving your city to spend money
We get the data from the Regional Planning Commission we're associated with.. I don't think we'll need this
I'm glad to hear you're getting some form of our data.. do you receive one-off reports, or do you have your own login?
if they have their own-- move on.
One off reports? Response:
Got ya, well most cities/organizations I speak to tend to get value from sitting through a demonstration and being able to get a full understanding of what the platform can do. What we feel this can do is one of two things, a. give you a better idea of what you can ask for from your RPC, or b. give you concrete material and a in depth explanation of what we do so that way if the need ever arises, that will open the doors.
How does tomorrow at 1pm look on your end?
Why does a Chamber of Commerce care about Visitor Journey?
Visitor Journey would allow a chamber to understand where consumers like to go before, and after visiting a chamber member.
This could assist in being able to find cross-shopping, and cross visitation which could help to find synergies between chamber members.
i.e. a Natural Juice store offers 10% off to people who are members at Golds Gym on Tuesdays and Thursdays, which we can then see spike up in visitation on those days.
What 3 things does leadership look at when considering promotions?
1. quota attainment
2. activity volume
3. consistency
What civic organization reached out to Ryan Owens regarding his fish tank not being up to code?
NJ Department of Wildlife and Environmental Protection