Rhetorical Devices
question asked for effect, not requiring an answer
Rhetorical Question
the repetition of words at the end of a line
Epistrophe
A statement that maximizes the significance
of something or says more than it means
overstatement
Examples: facts, figures, statistics
evidence claims
Uses derogatory implications or innuendoes to turn people against something.
name-calling
brief reference to a famous person or event
allusion
Successive words, phrases, clauses expressed with the same or very similar grammatical structure
Parallelism
Example: athletes are often paid $$$ to promote sport shoes, equipment and fast food
Testimonial/ Endorsement
Positive/negative feelings or desires are connected to a product and user
transfer
Works by suggesting that everyday things are superior bto special or extravagant things.
plain folks
An obvious and deliberate exaggeration
hyperbole
Putting two contrasting elements together that are so unlike that the effect is surprising
Juxtaposition
To present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event.
Fear
a catch word or phrase
slogan
Plays on our desire for fancy items and the “good life.”
snob appeal
mild or pleasant word or phrase that is used instead of one that is unpleasant
Euphemism
A statement that minimizes the significance of something
Understatement
Examples:
Toys, Gimmicks, Rebates, Free payment
Rewards
persuasive technique that calls for you to join the crowd
bandwagon
purchase will display your love of country
patriotism
the repetition of words at the beginning of a line
Anaphora
combination of two words of opposite meaning for dramatic effect
paradox
Words that are slanted for or against the subject
loaded words
Using simple phrases that sound good but have no real value or meaning in the context they are being used.
Glittering Generalities
Repeats products, services or position several times
repetition