Article
This social media platform, which is used for public information-sharing, positively influenced attitudes towards wearing PM2.5 masks during air pollution.
What is Weibo?
The film that Ana talked about.
What is the film Don't Look Up?
Theory of reasoned action
What theory is TPB derived from?
This social media platform, which is more private and relationship-based, was found to spread misinformation that negatively impacted social norms about wearing masks.
What is WeChat?
In the film *blank* what presumably destroys the planet?
A Comet
What are the three factors that influence people’s decision-making and behaviour?
Attitude
Subjective norms
Perceived behaviour control
To promote mask-wearing, campaigns should emphasize this aspect of behaviour.
What is social approval (or injunctive norms)?
The film critiques *blank* of TPB by showing how inaction becomes normalized in society.
Social norms
This is the strongest predictor of behaviour according to the Theory of Planned Behavior.
Behavioral intention
The researchers suggest using public health campaigns on Weibo to do this.
What are foster positive attitudes and behavioural intentions?
PR professionals can help users recognize credible health information on WeChat by promoting this type of campaign that educates individuals on identifying false claims.
Media Literacy Campaigns.
This term refers to how easy or difficult someone feels it is to wear a mask consistently.
What is perceived behavioural control?
This is the primary reason why perceived control played a minimal role in predicting mask-wearing behavior in the study.
What is the ease of wearing a mask combined with the fact that it is not yet a habitual behavior?
The amount of people in China are affected by the air pollution.
What is over 1 billion?
What is the ease of wearing a mask combined with the fact that it is not yet a habitual behavior?
This is the primary reason why perceived control played a minimal role in predicting mask-wearing behavior in the study.