Consumer
True or False:
Health is the #1 reason consumers choose plant-based products.
True.
"Health is the #1 reason consumers choose plant -based products ."
True or False:
Soy contains all 9 essential amino acids
True.
Soy contains all 9 essential amino acids, making it a source of high-quality protein.
Multiple Choice:
Which of these qualities do consumers most commonly associate with plant-based drinks?
A) Sweet
B) Easy to digest
C) Thick
B) Easy to digest.
“More than 88% of regular consumers perceive plant-based drinks as easy to digest, light on the stomach, or gentle on the stomach.”
Fact or Myth:
Most consumers first discover plant-based products at breakfast.
Myth.
“For many consumers, the first experience with plant-based products happens through coffee occasions. This is why barista products have become such an important part of category growth.”
Fact or Myth:
All Soy contributes to deforestation.
Myth.
"Our soy is 100% traceable, non-GMO and produced according to rigorous environmental and social standards.
Soy used for food (6% of global production) is often confused with soy grown for animal feed."
Fact or Myth:
Plant-based foods can't provide high-quality protein.
Myth.
“Soy is a source of high-quality protein and contains all 9 essential amino acids”.
Fact or Myth:
Most people get enough fiber in their diet.
Myth.
"More than 80% of people globally do not get the recommended amounts of fiber."
Fact or Myth:
Protein is the #1 nutrient Americans are looking to add to their diets.
Fact.
“Protein is the #1 nutrient sought by Americans, inspiring Silk's latest high-protein innovations, including Silk Protein yogurts and ready-to-drink shakes”
True or False:
All the electricity used to produce our products across our four manufacturing sites in EU comes from renewable sources.
True.
"100% electricity used to produce our products comes from renewable sources* across the 4 EU sites."
Fact or Myth:
Plant-based products are only for vegans and people with lactose intolerance.
Myth.
More and more consumers are adopting plant-forward diets. Today, plant-based products are enjoyed by a wide range of people looking for more variety, flexibility and balance in their diets.
Multiple Choice:
What's the goal of Danone's "5 Essential Nutrients" strategy?.
A) Improve product shelf life
B) Help address common nutrient gaps
C) Improve taste and texture
B) Help address common nutrient gaps.
“Fortification is designed to help support the nutritional needs of the general population, particularly as more people adopt plant-forward and flexitarian diets.”
True or False:
One bottle of Alpro Meal to Go provides 20g of plant protein.
True.
Each bottle provides 20g of plant protein, along with fiber, omega-3, and 26 vitamins and minerals.
Multiple Choice:
According to many scientists and global organizations, which of the following can help address environmental challenges?
A) Eating more locally produced foods only
B) Shifting towards more plant-based diets
C) Eliminating all carbohydrates
B) Shifting towards more plant-based diets.
“According to WHO (World Health Organization), changing your diet to more plant-based is part of the solution to help mitigate environmental challenges”. (WHO, 2019, Sustainable healthy diets: guiding principles.
Multiple Choice:
What percentage of young adults regularly include plant-based products in their diets?
A) 44%
B) 54%
C) 64%
C) 64%.
"64% of 18-24-year-olds consume plant -based products several times per week."
True or False:
More than 80% of people worldwide get enough fiber in their diet.
False.
More than 80% of people worldwide DON’T get enough fiber in their diets. Adding a fortified plant-based product containing fiber to your breakfast is an easy way to get more fiber into your day
Multiple Choice:
What unique blend of ingredients does the newly launched Silk Protein yogurts and shakes provide?
A) Complete plant protein, fiber and key nutrients
B) Protein, collagen and caffeine
C) Omega-3, collagen and protein
A) Complete plant protein, fiber and key nutrients.
Silk Protein combines complete plant protein with fiber and essential nutrients in a convenient format.
True or False:
Soy crop is a natural fertilizer.
True.
"As a legume, soy can naturally capture nitrogen from the air, reducing the need for synthetic nitrogen fertilizers.”
Multiple Choice:
What are the top reasons people love plant-based?
A) Health, practicality, naturalness and sustainability
B) Health, taste, naturalness and ease of digestion
C) Taste, variety, sustainability and convenience
B) Health, taste, naturalness and ease of digestion.
"According to a recent Ipsos study, the top motivations for choosing plant-based products are health (42%), taste (35%) and ease of digestion (32%).”
Multiple Choice:
Which nutrients are commonly added to fortified plant-based products alongside calcium and vitamin D?
A) Iron, and Vitamin C
B) Iodine, and B Vitamins
C) Magnesium, and Vitamin E
B) Iodine, and B Vitamins.
"Fortification helps ensure plant-based products provide key nutrients people need as part of a balanced diet.
Multiple Choice:
Among consumers who choose plant-based for health reasons, what percentage say gut health support is a key motivation?
A) 15%
B) 25%
C) 35%
B) 25%.
" Among consumers who choose plant-based for health reasons, 25% identified “gut health support” as a specific motivator" According to a recent IPSOS Global Research on Plant-Based Consumption.
Multiple Choice:
Alpro Almond was designed to deliver which of the following superior consumer experiences?
A) A sweeter breakfast experience
B) A crunchier and more flavourful pairing with cereals
C) A more filling breakfast experience
B) A crunchier and more flavourful pairing with cereals.
“Consumer research showed that many people enjoy almond drinks with cereals, so Alpro Almond was crafted to preserve cereal crunchiness while enhancing taste and aroma.”
Multiple Choice:
Why is oat often considered a sustainable crop?
A) It requires constant irrigation to survive.
B) It doesn't require additional watering in many growing conditions.
C) It requires large amounts of fertilizer
B) No extra watering is required.
"Oat is considered a sustainable crop as it doesn't require additional watering in many growing conditions."