Audience Comments
Based on ______________, a data crawler was written using Python to collect the data on the Huajio platform for live video games, and talent shows.
a. symbolic interactionism
b. interaction ritual chains theory
c. social exchange theory
d. structural functionalism
b. interaction ritual chains theory
Live streaming platform operators should consider the features that impact ________________ effectively.
a. Members’ participating behavior
b. Clients’ participating behavior
c. users’ participating behavior
d. customers’ participating behavior
c. users’ participating behavior
Authenticity is the most important trait for influencers while having a large following is less so
True or False?
True
Most Gen Z women learn about new products they're interested in buying in through...
a. Friends
b. Family
c. TV
d. Influencers
d. Influencers
IRC describes how emotional energy is generated through interaction rituals and also reveals the effects on a ___________ and individuals’ participating states.
a. group’s solidarity
b. individual’s motivation
c. collective intelligence
d. social hierarchy
a. group’s solidarity
Celebrities are more trusted as brand spokespeople than influencers
True or False?
False; Influencers are more trusted
_______ are usually considered indicators of consumer activities that could be used to predict users’ interaction.
a. USPs
b. UGCs
c. URIs
d. UUIDs
b. UGCs
Being knowledgeable and _______ makes influencers more effective salespeople?
a. enthusiastic
b. inspiring
c. relatable
d. attractive
c. relatable
A substantial amount of spiritual energy and _________ on a shared subject could improve participation.
a. dual awareness
b. two-way consciousness
c. mutual perception
d. reciprocal understanding
b. two-way consciousness
Which generations follow the most influencers?
a. Gen Z & Gen X
b. Gen Z & Gen Alpha
c. Gen Z & Millennials
d. Gen Z & Boomers
c. Gen Z & Millennials
According to the factors, three variables do not show significant effect on real-time comments: ______________________________.
a. The quality of the stream – number of views – duration
b. The level of the streamer – number of fans – starting time
c. The popularity of the channel – number of subscribers – peak time
d. The fame of the host – number of followers – broadcast time
b. The level of the streamer – number of fans – starting time
Most of Gen Z wants to become influencers because of...
a. the opportunity to make a difference in the world
b. fame
c. authority role
d. product review packages
a. the opportunity to make a difference in the world
_______________ is vital to behavioral decision theory and creates a way to better understand consumers’ decision-making.
a. Cognitive load theory
b. Behavioral economics
c. Cognitive dissonance
d. Cognitive cost theory
d. Cognitive cost theory
What's the most popular platform among men?
a. Twitch
b. Snapchat
c. YouTube
d. Instagram
c. YouTube
For Gen Z, top YouTube influencers are as popular as major celebrities. Ex: Pewdiepie & Lebron James
True or False?
True
Many millennials want to become influencers because of...
a. fame
b. flexible hours
c. sharing ideas
d. interest
b. flexible hours
The study explores the impact of new social media platforms on marketing communications, particularly how they can enhance _______________ within online communities.
a. member-to-member connection
b. client-to-client interaction
c. user-to-user interaction
d. peer-to-peer engagement
c. user-to-user interaction
Out of these 6 influencers, which one was NOT mentioned in the statistics as being the 5 most popular influencers?
a. Pewdiepie
b. Kylie Jenner
c. Shane Dawson
d. Markiplier
e. Bretman Rock
f. Jeffree Star
e. Bretman Rock
Young Americans follow influencers because of Inspiration & Aspiration, Learning About New Trends, Interesting & Fun Content, and ___________
a. Jealousy
b. Manifestation
c. Voyeurism
d. To become an influencer
c. Voyeurism
Men prefer following gaming and lifestyle. Women prefer following beauty and fashion
True or False?
False; Gaming & Sports