Cascades
The first step in the Strategy Cascade
What is Winning Aspirations
Vision is not a strategy because it lacks two elements. An explicit road map to the desired future and a _______ to productive actions.
What is a guide?
When done well it can engender intense consumer loyalty.
What is Skin Care?
Move up market with existing retailers and target younger women who want and need anti-aging products are two choices for P&G in which step of the strategy cascade?
Where will we play?
A detailed plan that specifies what a firm will do does not imply that the firm will create a sustainable __________ ___________.
What is a competitive advantage?
When re-thinking the Olay product P&G developed where to sell strategy that was a combination of what two sales channels.
What is mass and prestige?
What is How will we win?
A firm that is responding to new threats and opportunities as they emerge may be described as entering this mode.
What is reactive mode?
What is thirty-five plus?
Partner to build a full range of beauty, design, innovation and marketing capabilities defines choices for this step in Olay's strategy cascade.
What is What capabilities must be in place?
Optimization can create efficiency and value but firms should avoid this.
What is optimizing the wrong activities?
Most of the Olay products were sold in mass consumer outlets in the sub $8 price point. The price point after innovated improvements was set at this level as it indicated to their primary consumers that this product was considerable better.
What is $18.99?
Leadership development is a choice in this step of P&G's strategy cascade.
What is Management Systems?
Creating standards and best practices can create benchmarks to measure one organization against others in the industry. This practice can create sameness or this quality.
What is mediocrity?
With a higher price point what other qualities of the consumer shopping experience also had to change?
What is packaging?