Plovers
Advertising Techniques
Visual Language
Quotes
Conservation & Threats
100

What colour is a Hooded Plover?

What is sandy-brown?

100

“Only 3 out of 100 chicks survive.” What technique is this?

statistics/ emotional appeal

100

A giant bird on the poster is?

Salience

100

“It is usually seen in pairs or small groups near the water.” — What does this tell us about plover behaviour?

They are social or live in small groups.

100

What part of Warnbro do plovers nest on?

What is the school oval?

200

When is their breeding season in Western Australia?

August to March/April

200

“Would you step on your own baby’s bed?”

Rhetorical question

200

Using bright red or bold words creates this effect.

Salience

200

“They return to the same nesting site every year.” — What does this show about plovers?

They are loyal to one nesting place.

200

Why are plovers considered vulnerable?

What is their low survival rate and habitat loss?

300

What percent of chicks survive to fledging?

2.5 %

300

“Protect the poor plovers!” uses this technique.

Alliteration

300

A sad image of a chick covered in plastic creates what effect?

emotional appeal

300

“They have longer bills and feet, and more black on the mantle.” — What is this quote describing?

Their physical features or appearance.

300

What makes plover nests hard to see on the ground?

What is camouflage (or lined with pebbles, seaweed, or debris)?

400

How Many plovers are there in Western Australia?

4 thousand

400

“Join thousands of students helping plovers!”

Bandwagon

400

What’s it called when an animal looks directly at the viewer?  

Direct Gaze

400

“They need about 0.37 square kilometres to breed.” — What does this tell us about their needs?

They need large territories or space.

400

What is one thing humans can do to protect nesting areas?

What is avoid disturbing them, stay off marked areas, or follow signs?

500

What is the plover’s wingspan?

 23–25 cm

500

A quote from Environmental Justice Australia is this technique.

a testimonial or expert opinion

500

If a plover is shown looking into the distance, what is that called

Offer Gaze

500

“They nest directly on beaches above the high tide line.” — Why is this important for their safety?

So their nests don’t get washed away by the sea.

500

Name two types of people or organisations helping protect plovers.

What are volunteers, local government, birdwatchers, or wildlife authorities?