Project Governance
Sustainability
WAG Facts
WAG Strategy
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100

What is the frequency of Strategy Reviews?

Monthly

100

What does ESG stand for?

Environmental, Social and Governance

100

What are Whiteaway Groups three largest brands?

Skousen, Whiteaway, Tretti

100

Name the three fundamentals in the WAG Strategy house

People, Partner, Planet

100

How many SKU's does WAG have available?

a) approx 4700 b) approx 5100 c) approx 5500

approx 5500

(Dec '24: 5549, May '25: 5629)


200

How many projects are active in this quarter (Q4)?

19

200

Which categories of greenhouse gas emissions cover direct emissions from owned sources, indirect emissions from purchased energy, and all other emissions across the value chain?

Scope 1, 2, and 3 emissions

200

How many washers/dryers/combi-washer-dryer does WAG sell a day on average?

a) 277 b) 535 c) 442

b) 442

200

Name the four 'playing fields' in the WAG Strategy house

1) Right to Play

2) Prove we can play

3) Win where we play

4) Enter new plays

200

What is the WAG market share across all three nordic markets in which we operate (FY24)

Approx 15% (FY24)

300

How many 'hats' are generally represented in your Project Steering Committee?

Name them

3

Project Owner, Senior Supplier, Senior User

300

How many tonnes of flamingo did Bolind recycle in 2024?

a) 9 b) 13 c) 16

16 tonnes flamingo

300

How many employees do we have in Whiteaway Group?

a) 350-380 b) 380-410 c) 410-440

b) 383

300

What is the WAG Strategy Quest?

Bring comfort and joy to all nordic homes by guiding towards the right home appliance choices

300

What are the three most common materials in a household washing machine when ranked by total weight?

Steel (24,32 kg), Concrete (22,74 kg) and Plastic (12,30 kg)

400

Who participates in Strategy Reviews?

EMT + ANJ

400

What is the split between spend-based and activity-based emissions in current CO2e-reporting?

a) aproxx 80-20 b) approx 65-35 c) approx 50-50

A) 83% Spend-based / 17 % Activity-based

400

When was Whiteaway (then: Ahvidevarer) founded?

2003

400

What are the three current must win battles in the Strategy

1) FT contract, 

2) Turnaround Norway, 

3) Commercial & Operational Excellence

400

How many Norwegian employees does WAG have?

a) Approx 10 b) Approx 30 c) Approx 50

c) 50

500

What project is currently ranked as no. 1 in project prioritization?

ERP - WAG Accounting

500

What is the sustainability strategy that focuses on designing out waste, keeping products and materials in use, and regenerating natural systems  - and is increasingly supported by EU regulation like Ecodesign?

Circular Economy

500

How is the sales split between online and offline in Denmark?

a) approx 50-50 b) approx 40-60 c) approx 60-40

a) 50-50

Online = 47,5%

Offline = 52,5% (B2B = 17,7% + Retail = 34,8%)

500

How many acquisitions has WAG made in the current strategy period? and which companies?

2, Bolind & HVG

500

Which Skousen Store had the highest revenue in 2024?

Risskov - 33,2 MDKK (2024)