AP Style
Design Essentials
Photography
PMW Jargon
Attention to Detail
100

Much to the chagrin or your teacher, AP Style does not permit the use of this helpful punctuation mark.

What is the serial (or Oxford) comma?

100

This unit of measurement (1/6 of an inch) is used to separate elements within our designs.

What is a pica?

100

In a dark photo situation, it is important to adjust this to allow more light to enter the lens.

What is aperture?

100

This is the proper name for a "sub-headline."

What is a deck?

100

This year's newspaper design features this many text  columns.

What is five columns?

200

These are the only kinds of quotation marks used in headlines.

What are single quotation marks?

200

This is the term used for content that may "run off" a page when printed.

What is the bleed?

200

When capturing a moving target, it is important to increase this setting to ensure you are shooting a clear photo.

What is shutter speed?

200

It is equally advisable to keep your mind as well as your text and photos out of this.

What is the gutter?

200

This year's yearbook design prominently features these two fonts.

What are Folklore and Alphaget?

300

Only the first word and proper nouns are capitalized in this component of every article.

What are headlines?

300

To ensure a clean and clear print, content designed for print must have a minimum this resolution (number).

What is 300?

300

This "rule" in photography helps you ensure you line up your photos with an eyeline or horizon line and give your target somewhere to look or move toward.

What is the rule of thirds?

300

All saved work in our shared drive should be saved in this textual format.

What is a slugline?

300

Captions and body copy for this year's yearbook must be typed using this Herff Jones font family.

What is AHJ Antique Olive?

400

According to AP Style (and pretty much every English teacher in the US of A), this number and above should be written numerically.

What is 10?

400

This is the term for the amount of space between lines of text.

What is leading?

400

When a photo is edited to where it isn't recognizable as the original photo, it is now referred to as this.

What is a photo illustration?

400

Two pages that face each other that utilize the same design elements are referred to as this.

What is a spread?

400

The Freedom Are High School Yearbook renamed its yearbook "Shawnee" in 1942. This year, the Shawnee staff will publish this volume (number) of its publication.

What is 83?

500

When using quoted material in your work, your attribution must always be written in this order.

What is active voice (eg., person said)?

500

Newspaper layout should always conform to the shapes of either of these two letters of the alphabet.

What are "L" or "U"?

500

Finish this phrase: Zoom with your ______ first, not with your lens.

What are your feet?

500

This page component contains the page number.

What is a folio?

500

Much like social media uploads, when you upload photos to the HJ eDesign Library, you will also add these to ensure that we can find who or what is in each photo.

What is a tag?