MARKETING
Give an example of how a business could use social media to improve its marketing.
What is by posting advertisements, promotions, and engaging content on social media platforms.
Explain how discounts can encourage customers to buy more.
What is discounts lower cost and encourage more purchases.
Define consumer behavior and explain why businesses study it.
What is the study of how consumers make purchasing decisions; it helps businesses plan strategies.
What are the four elements of the marketing mix?
What is Product, place, price and promotion
Explain two ways packaging can attract customers.
What is attractive colors, designs, and images catch customer attention
Explain how market research helps a business to satisfy customer needs.
What is identifies customer needs and helps businesses offer the right products.
Define “sales promotion” and give one example.
What is a sales promotion is a short-term incentive to encourage purchases, e.g., discount.
What is the difference between a need and a want?
What is needs are essential for survival; wants are desires for non-essential items.
Give an example of how a business could use “place” to increase sales
What is by selling products online, in stores, or through distributors to reach more customers.
How does labeling help consumers make informed choices?
What is labels provide information on ingredients, usage, and safety
What are the main objectives of marketing for a company?
What is to increase sales, satisfy customers, and grow the business
How can a business use contests or competitions to increase sales?
What is contests attract attention and motivate customers to participate and buy.
How can advertising influence consumer behavior?
What is advertising creates awareness and can persuade consumers to buy.
Explain how “price” can influence a customer’s decision to buy a product.
What is affects affordability and can attract or deter customers.
Why is attractive presentation important in retail stores?
What is good presentation makes products appealing and easier to choose.
Identify the difference between goods marketing and services marketing.
What is goods marketing deals with tangible products; services marketing deals with intangible services.
What is the difference between a free sample and a loyalty program?
What is free samples allow customers to try a product; loyalty programs reward repeat buyers.
Describe two factors that affect a consumer’s buying decision.
What is factors include income, age, culture, personal preferences, and trends.
Describe why “product” quality is important in attracting customers.
What is high-quality products attract customers and build brand loyalty.
Give an example of how packaging can influence a customer’s perception of quality.
What is elegant packaging can make a product seem high-quality or luxurious.
Define marketing
What is the process of promoting, selling, and distributing a product or service.
Why is timing important when planning a sales promotion?
What is timing ensures promotions reach customers when they are most likely to buy.
Give an example of how peer influence can affect what a consumer purchases.
What is peer influence can affect choices, like buying a brand because friends have it.
How can “promotion” be used to create awareness about a new product?
What is through advertising, discounts, contests, or special offers.
How can eco-friendly packaging benefit both the business and the environment?
What is eco-friendly packaging reduces waste and improves brand image.