PocketHealth General
What year was PocketHealth founded in?
2016
What kind of a platform is Conductor?
Back-office workflow automation platform
Name the 2 main products that make up PocketHealth Core
Image Exchange, Patient Connect
PocketHealth’s Ideal Customer Profile says BDRs should focus on hospitals or IDNs above this bed count and imaging volume threshold.
100 beds, 50K AIV
What does PACS stand for?
Picture Archiving and Communication System
PocketHealth was originally created to give patients more _______ over their imaging records.
Ownership/Control
Name 2 workflows that conductor helps automate
Patient connect was originally created to replace this legacy technology used to give patients their imaging
CDs
What is prospecting?
Searching for selling opportunity "gold". Digging through reports, spaces, and lists to find sites that fit our current targets/themes, then reaching out via cold call and email to engage them and book them in.
What is an IDN?
An IDN is an integrated delivery network or health system that owns multiple hospitals and sites
What are the names of the two founders of PocketHealth? [Hint: they are brothers]
Rishi and Harsh Nayyar
Name 3 benefits a provider will experience if they implement conductor.
Reduced admin workload, less no-shows, less call volume, no requisition backlogs, shorter requisition to booking turnaround time, less staff required AKA reduced budget pressures.
In simple BD language, describe what Patient Connect lets a patient do after an imaging exam has taken place.
Patient Connect allows patients to view, download, and share their own imaging from any device, and helps them understand their images and report with built-in educational tools.
What are your key KPIs (how many calls, emails, and bookings per week are you aiming for once you're done training?)
160, 40, and 2 completed meetings
This broad department is known as the "front door of the hospital"
Patient Access
What are the two core arms of our Go-To-Market Strategy and who do they target?
B2B: Hospitals, Imaging Centers, and IDNs
B2C: Patients
Who are our primary persona targets for Conductor? (Name first, second, and third best)
1. Radiology director
2. Scheduling director
3. Patient access director
Image Exchange is often described as “network agnostic.” What does this mean and why is it important for providers?
It lets them share and retrieve imaging with any outside site or referrer, even if that site is not on the same vendor network, so they are not blocked by closed image exchange networks or forced back to CDs.
Which of these types of facilities do we target? Regional hospitals, safety net hospitals, academic hospitals, veteran hospitals, government owned hospitals, behavioural health institutions, imaging center's, emergency focused hospitals, rural hospitals, independent community hospitals, mental health institutions, clinic groups, IDNs
Regional hospitals, academic hospitals, imaging center's, rural hospitals, independent community hospitals, clinic groups, IDNs
What is a community gateway?
Name every sales Pod + its account executive in the United States. Bonus if you can name the Canada account exec too!
Northeast/Southeast - Idan
Mid Atlantic - Talal
West/Central - Ryan
Canada - Emily
Name 3 questions you could ask a director to see if Conductor's fax automation workflow might be a good fit for them
- Do you still receive a lot of requisitions by fax?
- Do they ever get backlogged or pile up?
- How long does it take you on average to go from receiving the order to getting it scheduled?
- Do the staff have to manually enter all the data on the requisition into the system?
- How many staff do you have that are processing faxes right now?
- What happens when orders come in after hours/overnight?
Name the 3 main EMRs that we integrate with. Which of the 3 is the most challenging to work with?
- Epic
- Cerner
- Meditech (the most difficult)
Explain all 3 of these concepts: CPT code, pre-auth, and insurance verification
CPT code
A standardized billing code that tells the insurer exactly what procedure was/will be done.
Pre‑auth (prior authorization)
Advance approval from the insurer that a specific procedure is covered before it’s done.
Insurance verification
Checking a patient’s insurance is active and will cover the visit/exam before they show up.
What is a RIS?
A RIS is a Radiology Information System. It’s the software radiology uses to manage orders, schedules, reports, and workflow around imaging exams.
For PocketHealth, RIS is relevant because we need to integrate cleanly with the site’s existing stack (EMR, PACS, RIS) so that: