Memphis Media
A neat tool built into any dashboard is the ability drill down between objectives, channels , and , KPIs
What are Filters
Its the cloud platform our team uses to host our tech stack
What is Google Cloud (GCP)
What is a Media Mix
This Dataflow is called by a specific name. It helps Orchestrate all Dataflows within a Airflow
What is a Data Acyclic Graph
This tech and software companies product is a web-based ad management and measurement system designed for advertisers and agencies to plan, buy, measure, and optimize digital media and customer experiences across various channel
What is Cm360
The place All our data gets stored and transformed.
what is Bigquery
This global marketing agency was founded in 1992 by John Valentine, Scott McCormick, and Craig Ligibel
What is VML
The service inside of BigQuery that allows us to manage all our queries
What is DataForm
A media calculation & KPI used as a tool to gauge business’s sales performance by dividing the total revenue , by the number of orders placed.
What is Average Order Value
The data team utilizes these two things to build Meta sheets (classification sheets)
What is google sheets and code