These labels were developed using 30 years of data: Primitive, Talking head, Negative, Production, Cinema-verite, Man-in-the-street, Testimonials and Neutral reporter.
What are Political Spots?
100
Stuart Hall's study that showed how, on the issue of law and order, British newspapers in the 1970s intervened in and contributed to a debate about the crime of mugging.
What is Policing the Crisis?
100
The most important voice of a newspaper.
What are editorials?
100
Although these players are not actually journalists, they strive to represent the people against their leaders with strong political content in their materials. Examples include Rory Bremner, Chris Morris and Ben Elton.
What is an impressionist or comedian?
200
Provides the structure within which subsequent events are allocated news value, reported and made sense of.
What are Narrative Frameworks?
200
The country that pioneered political advertising and where it has reached its highest level of sophistication.
What is the U.S.?
200
This form of story is contained in columns, features articles and a variety of shorter formats such as diaries and cartoons, some of which have a satirical function.
What is Authored Political Journalism?
200
Someone who is accepted by a newspaper reader as an authority on political affairs.
What is the Journalist-pundit?
300
The only mass media form over the construction of which the politician has complete control.
What is the advertisement?
300
Advertisements which focus on the alleged weaknesses of an opponent rather than on the positive attributes of the candidate him or herself.
What is the Negative Spot?
300
The main context in which presenters may openly play a more active role in the political process.
What is a Political Interview?
300
On these programs an impartial chairperson presides over a debate between four or five participants, usually grouped into, broadly speaking, right, left and center.
What are Debates and Talk-shows?
400
This organization has always been more overtly partisan in their approach to political affairs.
What is the print press?
400
In 1964 Tony Schwarz created this advertisement for Lyndon Johnson's presidential campaign against right-wing republican Barry Goldwater.
What is the Daisy advertisement?
400
Works as part of the wider media system to define agendas and political realities at any given time.
What is Broadcasting?
400
The highest form of political pundit in press journalism.
What is the Columnist?
500
A form of political intervention intended to smear political organizations and influence voters.
What is Straight News?
500
This candidate was the first to employ a professional advertising company to design television advertisements spending $1 million.
Who is General Eisenhower?
500
This is the arena for a more detailed exploration of political affairs than straight news allows.
What is the Feature?
500
This type of journalist plays the role of a court jester, that ruling elites can tolerate. He employs humor, satire and irony to comment on political affairs, although frequently with serious intent.