Straight From the Case Reading
What is the name of this week's case study?
POM Wonderful: Crazy Healthy!
What POM Wonderful product is the most popular & well known?
POM Wonderful 100% Pomegranate Juice
What does FTC stand for?
Federal Trade Commission
What does FDA stand for?
Food & Drug Administration
Name one health benefit of consuming pomegranates.
High in nutrients & antioxidants, prevents inflammation, supports heart urinary & digestive health, improves exercise endurance, etc.
Which major soft drink company did POM Wonderful sue for deceptive advertising?
Coca-Cola
Who founded the company POM Wonderful?
Stewart & Lynda Rae Resnick
What does the FTC do?
Enforce consumer protection laws, investigate & prevent unfair methods of competition & deceptive acts, implement trade regulation rules
What does the FDA do?
Protect public health by ensuring the safety & security of drugs, medical devices, food, cosmetics, & other products
What are the seeds of a pomegranate called?
Arils
Why is the market for pomegranates growing?
Rising awareness of health food & drinks because consumers are showing more interest in their health
Where is POM Wonderful headquartered?
Los Angeles, California
What was the ruling of the POM Wonderful vs the FTC case?
POM Wonderful was found guilty of violating the Federal Trade Commission Act, POM Wonderful must have substantiation before making disease-prevention claims
In 2016, the FDA announced that POM Wonderful could use what descriptive word about their products?
"Healthy"
How many different types/varieties of pomegranates are there?
More than 500 named varieties of pomegranates around the world
Which Law/Act did POM Wonderful claim Coca-Cola violated with their deceptive advertising?
the Lanham Act
How many pomegranates are in a 16oz bottle of POM Wonderful 100% Pomegranate Juice?
About 4 pomegranates
What year was the FTC created?
Signed by President Woodrow Wilson in 1914
What year was the FDA created?
Signed by President Theodore Roosevelt in 1906
How long does it take for a pomegranate tree to produce fruit once the seed is planted?
Generally between 18 - 24 months
What is one phrase POM Wonderful used in their advertising that the FTC claimed was deceptive?
"Amaze your Cardiologist", "Drink to Prostate Health", "Super Health Powers!"
Why does POM Wonderful package their juices in an hourglass shaped container?
The hourglass shape represents two pomegranates stacked on top of each other
What was the first court case the FTC was involved in?
What events led to the creation of the FDA?
Upton Sinclair's book "The Jungle" (about unsanitary conditions in the meat industry) & the Pure Food and Drug Act of 1906
What is the scientific name of pomegranates?
Punica granatum (pg)